Marketing teams repeat more than tasks. They repeat rules: preserve approved claims, ask about missing context, write for a specific audience, and leave the final approval to a person.
A Studio Global Skill stores instructions for how AI should approach a type of work. It is useful when those rules should remain stable while the source material changes.
Below are seven starting templates. They are editorial suggestions, not benchmarked or automatically validated Skills. Test each against your own requirements before relying on it.
Set up a Skill once, supply context each time
Open the add control in AI Chat, choose Skills, and create a named Skill. Save the relevant instruction below. When using it, select the Skill and supply the changing brief, source material, and constraints in your message.
Keep factual references in Infobase and style guidance in Brand Voice. Avoid saving one client's confidential campaign details as a permanent instruction. The Skills guide explains the setup and selection controls.
1. Campaign brief reviewer
Use this before drafting. It helps expose decisions a polished paragraph might otherwise hide.
Review the supplied campaign brief. Identify its audience, problem,
offer, desired action, approved evidence, channels, and constraints.
Return: confirmed details, missing decisions, contradictory details,
and the three most important clarification questions.
Do not invent an audience, budget, launch date, or performance goal.
Do not write campaign copy until the required facts are supplied.
Supply the brief and identify which decisions are already approved. A useful review distinguishes “not supplied” from “not applicable.”
2. Product claim checker
Use this before someone approves a landing page or sales email.
Compare the draft with the approved source material supplied.
List each factual product claim, its supporting document or passage
when available, and whether it is supported, overstated, or unresolved.
Suggest the smallest factual correction. Flag invented numbers,
guarantees, plan availability, integrations, and customer examples.
Do not treat a confident statement as evidence or invent references.
The output is a review queue, not certification. A person must inspect important source matches.
3. Customer FAQ drafter
Use this when the same product questions keep appearing.
Draft customer FAQs using only the supplied approved documentation.
For each question, provide a concise answer and a source reference
when available. Put unanswered questions in a separate list for the
product owner. Preserve eligibility conditions and policy exceptions.
Do not invent prices, refund rules, security promises, or availability.
Supply real, anonymized question themes when authorized. Do not include customer identifiers merely to make the example feel realistic.
4. Source-preserving content repurposer
Use this to adapt approved writing without changing what it claims.
Adapt the supplied approved content for the requested channel.
Preserve facts, qualifications, citations, and the intended audience.
Return a draft, a list of claims retained, and anything omitted for
length. Do not add statistics, testimonials, urgency, or new benefits.
If the channel limit would remove a necessary qualification, flag it.
Supply the target channel, format, and length. A short social post should not turn “may help” into “will guarantee.”
5. Email sequence planner
Use this to plan the purpose of each message before producing a batch.
Plan an email sequence from the supplied audience, offer, and goal.
Give each message one purpose, one main point, and one proposed CTA.
Separate approved offer details from questions needing confirmation.
Do not invent scarcity, consent, customer results, or deadlines.
Return a plan for review; do not claim to schedule or send emails.
Supply the approved offer and your own compliance requirements. Planning copy is different from obtaining consent or operating an email platform.
6. Interview-to-outline editor
Use this to preserve the speaker's meaning while finding an article structure.
Create an article outline from the supplied interview transcript.
Identify the central argument, supporting examples, and open questions.
Distinguish exact quotations from paraphrases. Preserve speaker meaning.
Do not invent quotes, attribute unnamed comments, or fill factual gaps.
Flag statements that need verification or permission before publication.
Supply a transcript you have permission to use, the intended audience, and the article's purpose.
7. Final editorial reviewer
Use this as a separate pass after factual revisions.
Review the draft for clarity, repetition, logical order, and reader value.
Return prioritized edits with a brief reason for each.
Preserve approved facts, source links, meaningful caveats, and brand terms.
Flag unclear claims rather than silently rewriting their meaning.
Do not declare the article fact-checked, legally approved, or SEO-ranked.
Supply the desired tone and publication context. Use Brand Voice when you also need consistent writing style.
Check behavior before reuse
Try each Skill with complete input, missing information, and conflicting sources. Verify whether it preserves the facts, exposes uncertainty, and follows the requested structure. If it fails, revise the instruction and retest those cases.
Keep the smallest set of Skills that helps your team. Overlapping instructions can conflict; more instructions are not automatically better.
Open Studio Global and create one Skill for your next recurring task.