2. Alibaba's Qwen as the core external generative AI model
3. Baidu for AI-powered search and visual search
To summarize the split:
| Layer | Provider | Role |
|---|---|---|
| On-device / proprietary AI | Apple's self-trained LLM | Core Apple Intelligence, privacy-sensitive features |
| Generative AI (text, language) | Alibaba Qwen | Siri intelligence, writing tools, content generation |
| AI-powered search | Baidu (ERNIE) | Visual Search, web search integration |
The Cyberspace Administration of China (CAC) officially registered Apple Intelligence on July 15, 2026, clearing it for use across Apple's devices in mainland China . The approval ended a 22-month wait that began when Apple launched the iPhone 16 in September 2024 with a footnote saying Apple Intelligence was "subject to regulatory approval"
. Apple was one of seven smartphone makers — alongside Huawei, Samsung, Oppo, Vivo, Xiaomi, and ZTE — that received simultaneous on-device AI registration from the CAC
.
Apple's urgency is driven directly by Huawei's rise. Huawei's own AI assistant (Xiaoyi) was also approved in the same July 15 batch, and Chinese domestic competitors have been embedding AI deeply into their devices for months . Huawei and other Chinese Android makers have been selling AI-integrated phones while Apple was sidelined. Counterpoint Research noted that the CAC approval means Apple can finally compete on AI features in its largest market, where falling iPhone sales have been a major concern
.
This entire strategy is shaped by the broader US-China AI confrontation:
Apple is effectively straddling both sides of this divide — it builds its own proprietary model (a first for a foreign firm in China) while relying on Chinese cloud and AI partners to comply with regulations, all while navigating a technology ecosystem that is increasingly bifurcated between US and Chinese standards .