Apple split the AI workload between two Chinese firms in a dual-partner strategy that reflects both technical needs and regulatory requirements.
Alibaba's Qwen model will power the core Apple Intelligence features across iOS, iPadOS, macOS, and visionOS for users in mainland China . Alibaba chairman Joe Tsai publicly confirmed the partnership in February 2025 at the World Government Summit in Dubai . Critically, Alibaba is also responsible for modifying and censoring content on Apple's on-device models to comply with Chinese law .
Baidu will power Visual Intelligence—AI-based search features for image and text processing—and improve the Chinese-language Siri experience . Apple had initially chosen Baidu as its primary partner in 2024, but Baidu's progress with adapting its Ernie model did not meet Apple's standards, leading Apple to add Alibaba as a second partner . Apple had also evaluated models from Tencent, ByteDance, and DeepSeek before settling on the dual-partner arrangement .
Apple Intelligence first launched in the US in October 2024 . The China approval process took roughly 21 months from the US debut, with media reports describing it as "nearly two years" of regulatory delay . JP Morgan analyst Samik Chatterjee had predicted in November 2024 that the regulatory uncertainty could delay the launch until "well into the second half of 2025" or later . Reports from September 2025 indicated Apple was targeting approval by the end of 2025, but the process stretched another 9+ months . The CAC delayed application approval in part due to "increasing political uncertainties" between the US and China .
In late March 2026, Apple Intelligence briefly and accidentally went live for some Chinese users through an iOS 26.4 or 26.5 beta update . Bloomberg's Mark Gurman confirmed it was a mistake: the feature appeared in Settings menus and was active for a short period before Apple pulled it . Gurman stated there was "no forthcoming launch" and that the features had been "ready to go for months" but lacked regulatory approval .
The incident exposed Apple to the risk of administrative penalties from Chinese regulators, according to Shanghai-based IP lawyer You Yunting of Debund Law Offices . The brief release could have violated local rules on AI security evaluations, algorithm filings, and data protection . It highlighted that while the software was technically ready, regulatory clearance remained months away .
US officials from the White House and Congress examined Apple's partnership with Alibaba during 2025, raising concerns about integrating Chinese AI technology into iPhones . The core tension: US-made iPhones sold in China would rely on Chinese AI models subject to Beijing's censorship and data-localization requirements, creating a conflict between US national security scrutiny and Apple's need to compete in its largest overseas market .
Chinese regulations require data to be processed on Chinese servers rather than sent to third-party servers in other countries . Apple's own AI models cannot be used in China; the company must rely on local partners .
For Apple, the approval unlocks generative AI features in its most important market outside the US, where declining iPhone sales had been partly attributed to the lack of Apple Intelligence compared to Chinese competitors like Huawei . The iPhone 16, launched in September 2024 in China, had carried a note that Apple Intelligence was "coming later this year pending regulatory approval" .
For Alibaba, the partnership is a major validation of its Qwen AI model, positioning it as the primary AI partner for the iPhone in China—a significant competitive win over Baidu .
For Baidu, while losing the primary AI contract, it retained a role powering Visual Intelligence and Siri enhancements, keeping a foothold in Apple's China AI ecosystem .
No specific stock price movements were immediately reported in the sources reviewed. The CAC's statement did not specify a launch date, meaning the service is approved but not yet live for users .