Google Marketing Live 2026：AI 搜尋廣告、購物同 Agentic Commerce 全面登場
Google Marketing Live 2026 宣布多種由 Gemini 驅動的新搜尋廣告格式，包括 Conversational Discovery ads、Highlighted Answers 同 AI‑powered Shopping ads。 Google 同時推出 Business Agent for Leads、擴展 Demand Gen 創作者電商工具，以及 Direct Offers 與原生結帳等功能。
Google Marketing Live 2026 宣布多種由 Gemini 驅動的新搜尋廣告格式，包括 Conversational Discovery ads、Highlighted Answers 同 AI‑powered Shopping ads。
Google 同時推出 Business Agent for Leads、擴展 Demand Gen 創作者電商工具，以及 Direct Offers 與原生結帳等功能。
整體策略顯示 Google 正由關鍵字廣告模式，轉向以 AI 理解用戶意圖、直接引導購物與決策的新搜尋體驗。
What new AI-powered advertising formats and commerce features did Google announce at Google Marketing Live 2026, and how do tools like ConveGoogle Marketing Live 2026 showcased how Gemini will power a new generation of AI-driven ads and shopping experiences.
AI 提示
Create a landscape editorial hero image for this Studio Global article: What new AI-powered advertising formats and commerce features did Google announce at Google Marketing Live 2026, and how do tools like Conve. Article summary: Google used Google Marketing Live 2026 to position Gemini as the connective tissue across ads, Search, YouTube, commerce, and lead generation, with new formats that respond to user intent rather than just matching static. Topic tags: general, general web, user generated. Reference image context from search candidates: Reference image 1: visual subject "# Google Marketing Live 2026: Forget What You Know About Ads. Ahmet Koc Ahmet Koc22.05.2025Last update: 29.01.2026. At the center of this shift is **Google Marketing Live** **2026" source context "Google Marketing Live 2026: Forget What You Know About Ads" Reference image 2: visual subject "[![Image 3](https://cd
openai.com
Google 在 Google Marketing Live 2026 傳遞出一個非常清晰的訊號：未來廣告同網購體驗，將全面圍繞其 AI 模型 Gemini 建立。搜尋結果不再只是顯示一堆連結，而會變成由 AI 生成答案、推薦產品、甚至直接完成購買流程的體驗。
換句話說，Google 正將廣告從「關鍵字觸發的連結」轉變為 AI 搜尋對話中的建議與解答。這些新功能會出現在 Search、YouTube、Maps 以及其他 Google 服務之中，目標是縮短使用者由「提出問題」到「完成購買或聯絡商家」之間的距離。
「Google Marketing Live 2026：AI 搜尋廣告、購物同 Agentic Commerce 全面登場」的簡短答案是什麼？
Google Marketing Live 2026 宣布多種由 Gemini 驅動的新搜尋廣告格式，包括 Conversational Discovery ads、Highlighted Answers 同 AI‑powered Shopping ads。
首先要驗證的關鍵點是什麼？
Google Marketing Live 2026 宣布多種由 Gemini 驅動的新搜尋廣告格式，包括 Conversational Discovery ads、Highlighted Answers 同 AI‑powered Shopping ads。 Google 同時推出 Business Agent for Leads、擴展 Demand Gen 創作者電商工具，以及 Direct Offers 與原生結帳等功能。
接下來在實務上我該做什麼？
整體策略顯示 Google 正由關鍵字廣告模式，轉向以 AI 理解用戶意圖、直接引導購物與決策的新搜尋體驗。
Google Marketing Live 2026：AI 搜尋廣告、購物同 Agentic Commerce 全面登場
Google Marketing Live 2026 宣布多種由 Gemini 驅動的新搜尋廣告格式，包括 Conversational Discovery ads、Highlighted Answers 同 AI‑powered Shopping ads。 Google 同時推出 Business Agent for Leads、擴展 Demand Gen 創作者電商工具，以及 Direct Offers 與原生結帳等功能。
Google Marketing Live 2026 宣布多種由 Gemini 驅動的新搜尋廣告格式，包括 Conversational Discovery ads、Highlighted Answers 同 AI‑powered Shopping ads。
Google 同時推出 Business Agent for Leads、擴展 Demand Gen 創作者電商工具，以及 Direct Offers 與原生結帳等功能。
整體策略顯示 Google 正由關鍵字廣告模式，轉向以 AI 理解用戶意圖、直接引導購物與決策的新搜尋體驗。
What new AI-powered advertising formats and commerce features did Google announce at Google Marketing Live 2026, and how do tools like ConveGoogle Marketing Live 2026 showcased how Gemini will power a new generation of AI-driven ads and shopping experiences.
AI 提示
Create a landscape editorial hero image for this Studio Global article: What new AI-powered advertising formats and commerce features did Google announce at Google Marketing Live 2026, and how do tools like Conve. Article summary: Google used Google Marketing Live 2026 to position Gemini as the connective tissue across ads, Search, YouTube, commerce, and lead generation, with new formats that respond to user intent rather than just matching static. Topic tags: general, general web, user generated. Reference image context from search candidates: Reference image 1: visual subject "# Google Marketing Live 2026: Forget What You Know About Ads. Ahmet Koc Ahmet Koc22.05.2025Last update: 29.01.2026. At the center of this shift is **Google Marketing Live** **2026" source context "Google Marketing Live 2026: Forget What You Know About Ads" Reference image 2: visual subject "[