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HBO Max歐洲上線Podcast Hub：由《哈利波特》開始，打造影視宇宙延伸內容

HBO Max在歐洲推出Podcast Hub，將官方節目直接整合到串流App內，讓觀眾一邊睇劇一邊聽深入討論。[3][4][6] 首個推出的是《Harry Potter: The Official Film Podcast》，2026年5月19日上線，由影評人Rhianna Dhillon主持。[2][5] 未來還會加入《Game of Thrones》等IP相關Podcast，屬於Warner Bros. Discovery延長影視品牌熱度的策略。[3][6][11]

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Editorial illustration of HBO Max franchise podcasts including Harry Potter and Game of Thrones — What is HBO Max’s new podcast hub rollout in Europe, which franchise podcasts are launching first, when will the Harry Potter and Game of ThHBO Max is introducing a podcast hub in Europe featuring franchise‑led shows tied to major properties like Harry Potter and Game of Thrones.
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Create a landscape editorial hero image for this Studio Global article: What is HBO Max’s new podcast hub rollout in Europe, which franchise podcasts are launching first, when will the Harry Potter and Game of Th. Article summary: HBO Max is adding a podcast hub across Europe that puts companion audio for major franchises directly inside the streaming app, starting with Harry Potter and then Game of Thrones-related titles. The rollout is framed as. Topic tags: general, general web, user generated. Reference image context from search candidates: Reference image 1: visual subject "The upcoming ***Harry Potter*** TV show reboot is still several months away from premiering, but HBO Max is about to release a new project related to the Wizarding World franchise." source context "Harry Potter Officially Gets New Release On HBO Next Month" Reference image 2: visual subject "The upcoming ***Harry
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HBO Max最近喺歐洲推出一個全新Podcast專區（Podcast Hub），將官方Podcast節目直接放入串流App內。觀眾唔使再轉去Spotify或其他平台，就可以喺睇劇之餘聽到幕後訪談、劇情分析同創作故事。

對Warner Bros. Discovery（WBD）嚟講，呢一步其實係一個長遠策略：利用Podcast等延伸內容，喺新一季劇集或新電影推出之前，保持粉絲對品牌宇宙嘅關注度。

Podcast直接整合入HBO Max

以往影視相關Podcast多數喺外部平台發布，但今次HBO Max選擇直接將節目整合入自家App。咁樣做有一個好明顯嘅好處：

睇完一集劇可以即刻聽官方解析
更容易發掘同一IP嘅延伸內容
幕後訪談、製作故事集中喺同一平台

平台計劃把Podcast與影集或電影頁面互相連結，形成一個完整內容生態，等觀眾可以由「睇內容」延伸到「理解內容」。

第一個節目：《Harry Potter》官方電影Podcast

Podcast Hub嘅第一個節目係 《Harry Potter: The Official Film Podcast》，已經喺 2026年5月19日推出。

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