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孩之寶10億美元賭注：為何押注單機RPG，而唔係Live‑Service遊戲？

孩之寶自2018年起投入接近10億美元建立遊戲工作室與發行能力，目標推出大型單機RPG而非Live‑Service遊戲 [1][4]。策略同時利用現有IP如《Dungeons & Dragons》，以及全新宇宙《Exodus》，嘗試建立長期遊戲系列。

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Concept art style image representing Hasbro’s strategy of investing in AAA sci‑fi RPG games like Exodus — What is Hasbro’s $1 billion strategy in the video game industry, why is CEO Chris Cocks focusing on traditional single‑player sci‑fi RPGs inHasbro is investing nearly $1 billion to build internal studios and launch new RPG franchises, including the sci‑fi epic Exodus.
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Create a landscape editorial hero image for this Studio Global article: What is Hasbro’s $1 billion strategy in the video game industry, why is CEO Chris Cocks focusing on traditional single‑player sci‑fi RPGs in. Article summary: Hasbro’s strategy is to turn video games into a core growth pillar by spending nearly $1 billion since 2018 on internal studios, publishing capability, and AAA games—especially premium, story-driven RPGs rather than live. Topic tags: general, general web, user generated. Reference image context from search candidates: Reference image 1: visual subject "# Hasbro’s CEO Thinks You Should “Migrate Your Thinking” To View D&D As A Live Service. In a recent interview, Hasbro CEO Chris Cocks outlined a future where D&D works around a “li" source context "Hasbro's CEO Thinks You Should "Migrate Your Thinking" To View ..." Reference image 2: visual subject "# Hasbro’s CE
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孩之寶（Hasbro）過去一直以玩具同桌上遊戲聞名，例如《Dungeons & Dragons》（龍與地下城）同《Magic: The Gathering》（萬智牌）。不過近年公司正大幅轉型——自2018年以來已投放接近10億美元建立遊戲工作室、發行團隊同AAA級開發項目，希望將電子遊戲變成未來增長的重要支柱。

有趣嘅係，喺唔少遊戲公司都追逐「Live‑Service」（長期更新、季票、微交易）模式嘅年代，孩之寶反而選擇走另一條路：大型、劇情導向嘅單機RPG。

點解刻意避開Live‑Service？

孩之寶CEO Chris Cocks 表明，公司目前嘅大型項目全部都唔係Live‑Service遊戲 。

原因之一係市場定位。佢認為近十幾年以嚟，大型科幻RPG其實愈來愈少——尤其係類似BioWare《Mass Effect》（質量效應）三部曲嗰種宇宙史詩式RPG 。

同時，《Baldur’s Gate 3》（博德之門3）嘅巨大成功亦證明：單機、重劇情嘅RPG依然可以吸引大量玩家，而且未必需要Live‑Service設計先可以成功。

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