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Google Demand Gen 六月更新：AI 助攻創作、影片格式自動轉換，Display 廣告逐步併入

Google 6月 Demand Gen Drop 加入三項新功能：Gemini 驅動嘅創意建議，喺設定廣告嗰陣自動提供最佳標題同圖片；AI 影片縮放，可以自動將影片由直度變方形、方形變橫度等格式；同埋 Web to App 安裝測量工具，追蹤廣告點樣帶動 App 下載。 Display 廣告正式開始遷移：2026年6月推出自願遷移工具，2027年開始強制遷移，最遲2027年1月全面退休。遷移後嘅廣告會保留最近42日嘅表現數據，學習期縮短到一至兩日。

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Google Ads Demand Gen campaign management interface showing Gemini AI creative recommendations and video resizing options — Search & fact-check with cited sources for What new Gemini-powered creative recommendations, video resizing options, and app install measureAI-generated illustration of Google's Demand Gen platform updates, including Gemini-powered features and video resizing tools.
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Create a landscape editorial hero image for this Studio Global article: Search & fact-check with cited sources for What new Gemini-powered creative recommendations, video resizing options, and app install measure. Article summary: Here are the confirmed details from Google's June 2026 "Demand Gen Drop" and the associated Display campaign migration announcement.. Topic tags: general, general web, user generated. Style: premium digital editorial illustration, source-backed research mood, clean composition, high detail, modern web publication hero. Use reference image context only for broad subject, composition, and topical grounding; do not copy the exact image. Avoid: logos, brand marks, copyrighted characters, real person likenesses, fake screenshots, UI text, readable text, watermarks, charts with fake numbers, clickbait thumbnails, icons, and tiny thumbnail layouts. Make it useful as a
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Google 喺 2026 年 6 月公布咗最新嘅「Demand Gen Drop」— 一系列以 AI 驅動嘅新功能，令廣告建立更快更有效，同時亦開始一個重大結構性改變：將 Google Display Ads 逐步合併入 Demand Gen 平台。

以下係所有公布嘅詳細內容，附有確認來源同日期。

Gemini 驅動嘅創意建議

Google 將 Gemini 驅動嘅創意建議 直接整合咗入 Demand Gen 嘅素材選擇流程。當廣告商揀緊圖片或影片素材嗰陣，Gemini 會自動分析廣告目標同目標受眾，然後推薦表現最佳嘅創意元素，例如替代標題、描述同圖片。呢個功能幫廣告商喺未開始廣告前就改善素材，唔使離開設定頁面，將素材選擇由手動程序變成 AI 輔助工作流程。

擴充嘅影片縮放選項（AI 畫面比例轉換）

Demand Gen 而家支援 更廣泛嘅畫面比例轉換，由 AI 驅動，自動將影片轉換成唔同格式，唔使逐個手動重新剪輯。而家可以做到以下轉換：

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