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Cloudflare CEO 警告：AI 機械人將於 2027 年「消滅」小商戶

Cloudflare CEO Matthew Prince 喺 2026 年 6 月警告，AI 機械人會「消滅」小商戶——因為顧客將來用 chatbot 搵產品，小店根本冇辦法說服個 AI 揀自己。 Prince 預計到 2027 年，AI 機械人流量會超越人類流量，令依賴廣告同搜尋引擎嘅 30 年網絡經濟模式崩潰。

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Digital abstract of a small storefront disappearing into a swarm of AI bot icons, symbolizing the threat AI agents pose to small business visibility online. — Search & fact-check with cited sources for What did Cloudflare CEO Matthew Prince say about AI's impact on small businesses, what data suppoMatthew Prince has warned that AI agents will make small businesses invisible to customers, accelerating market consolidation and breaking the internet's ad-supported economic model.
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Create a landscape editorial hero image for this Studio Global article: Search & fact-check with cited sources for What did Cloudflare CEO Matthew Prince say about AI's impact on small businesses, what data suppo. Article summary: Here is the fact-checked synthesis of what Cloudflare CEO Matthew Prince has said about AI's impact on small businesses and the broader Internet economy.. Topic tags: general, general web, user generated. Style: premium digital editorial illustration, source-backed research mood, clean composition, high detail, modern web publication hero. Use reference image context only for broad subject, composition, and topical grounding; do not copy the exact image. Avoid: logos, brand marks, copyrighted characters, real person likenesses, fake screenshots, UI text, readable text, watermarks, charts with fake numbers, clickbait thumbnails, icons, and tiny thumbnail layouts
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Cloudflare CEO Matthew Prince 發出至今最嚴厲嘅警告，話 AI 機械人將會喺 2027 年「消滅」小商戶。佢喺 2026 年 6 月表示，當消費者越嚟越依賴 chatbot（而唔係搜尋引擎或直接瀏覽網站）去搵產品同服務，小商戶就好難再用傳統方法吸引顧客。Prince 話：「想像吓你係一間小商戶，你要說服一個 AI 機械人向你買嘢。點樣先做到？我覺得難到不得了。」

呢個轉變會令市場進一步集中，因為大公司有資源為 AI 主導嘅交易做好準備，但細舖就做唔到。呢個警告唔係得個講字——Prince 用咗一個具體嘅數據預測嚟支持佢嘅講法。

結構性預測：AI 機械人流量將於 2027 年超越人類

Prince 嘅憂慮係基於一個根本性嘅預測：AI 機械人流量將會喺 2027 年超越人類流量 。喺 SXSW 2026，佢指出個已有 30 年歷史嘅網絡經濟模式——靠人類眼珠、廣告收入同搜尋引擎搵到內容——正在崩潰。喺多倫多舉行嘅 The Logic Summit（2025 年 11 月），佢直接話 AI「插入咗喺幾乎每間公司同佢哋嘅顧客之間」，威脅緊今日嘅商業模式。越嚟越多人直接問 chatbot 而唔去網站，令品牌影響力減弱，亦截斷咗小商戶依賴嘅流量。

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