X відмовляється від Revenue Sharing: як працюватиме нова програма Original Content Rewards

On August 8, 2026, X announced it is retiring its Creator Revenue Sharing program and replacing it with the Original Content Rewards Program, a new system that only pays creators for original posts receiving qualified impressions from Premium users on the Home Timeline . The switch is driven by a shift in strategy to reward original ideas, reporting, expertise, and creativity, and to stop paying for reposted, aggregated, or engagement-farmed content .

Below is a breakdown of every major aspect of the change, followed by a history of prior reforms to the Revenue Sharing program, including the recent March 2026 region-based payout controversy that was paused after backlash.

Timeline of the transition

• August 7, 2026 – X stopped accepting new enrollments into the Creator Revenue Sharing program .
• August 8, 2026 – X announced the Original Content Rewards Program and published eligibility details .
• September 7, 2026 – The Revenue Sharing program shuts down completely. Existing participants receive their final payout on or around this date .
• September 8, 2026 – Applications open for the Original Content Rewards Program. All existing Revenue Sharing participants must reapply; enrollment does not carry over automatically .
• September 11, 2026 – Final actual payout (covering earnings through September 7) is disbursed .

Eligibility requirements

To qualify for the Original Content Rewards Program, creators must meet all three of the following conditions:

• X Premium subscription – Only verified subscribers (Premium or Premium+) can participate .
• 500 verified followers – The account must have at least 500 followers who are themselves verified .
• 500,000 qualified impressions in the last 90 days – Only impressions from Premium users on the Home Timeline count toward this threshold. Impressions from other surfaces (e.g., For You, search, profiles, embedded posts) do not qualify .

What counts as original content and what does not

X's official definition of original content includes posts based on:

• Original reporting, analysis, and commentary
• Threads, photos, or videos you personally created
• Memes, graphics, and illustrations you made
• Content that adds meaningful context, expertise, humor, narration, or creative transformation

What does NOT qualify:

• Reposts, quote-posts, or copies of others' content
• Aggregator posts (compiling or rephrasing others' work without original value)
• Any content that is not created by the posting user

Only impressions from Premium subscribers viewing original posts in the Home Timeline will generate rewards .

Company's stated rationale

X has said the Revenue Sharing program became "misaligned" with its goals because it paid creators based on engagement regardless of whether the content was original or reposted . The new program is designed to:

• Reward creators for original ideas, expertise, reporting, creativity, and commentary .
• Reduce or eliminate monetization for aggregators and repost accounts that previously earned from viral but non-original content .
• Incentivize high-quality, original contributions that add value for the X community .

History of prior reforms to the Revenue Sharing program

X has made several attempts to reform its creator payouts over the past three years:

2023–2024 – Targeting aggregators: X began reducing payouts to aggregator accounts and repost-heavy profiles, shifting impressions and monetization benefits to original creators . This was an early attempt to address the same problem the new program now tackles comprehensively.

March 25, 2026 – Region-based payout policy (announced then paused): X's product chief Nikita Bier announced a change that would prioritize engagement from a creator's "home region," neighboring countries, and language speakers when calculating payouts, aiming to promote local content and reduce gaming of U.S. and Japanese audiences . The change was set to roll out on Thursday, March 26, 2026 .

Backlash and Musk's reversal: International creators (Portuguese, French, and others) objected strongly, sharing analytics showing the change would drastically cut their earnings . Within hours, Elon Musk personally overruled the product team and paused the rollout, acknowledging the feedback and stating that further consideration was needed . The policy was never enacted .

Commentary: The March 2026 reversal marks the second major time Musk has backtracked on Revenue Sharing changes after creator backlash. The August 2026 switch to Original Content Rewards is a different approach—rather than tweaking engagement weights, it replaces the entire payout mechanism with an originality gate.