Inside Amazon MGM Studios' GenAI Creators' Fund and Project Nara

Amazon MGM Studios partnered with Amazon Web Services (AWS) to launch the GenAI Creators' Fund at the "AI on the Lot" conference at Culver Studios in Los Angeles on May 27, 2026 . This joint initiative provides filmmakers, digital creators, and technology startups with financial backing and access to professional-grade generative AI tools to produce high-quality video entertainment . The fund is more than a financial vehicle; it is the gateway to Project Nara, Amazon's ambitious new AI production platform.

Powering the entire initiative is Project Nara, which Amazon describes as the industry's first purpose-built, end-to-end AI production platform for visual storytelling . Built on AWS, it is designed to connect creators across a single AI-powered pipeline covering everything from pre-production through post-production to make high-quality content faster and at a lower cost . The platform integrates with industry-standard creative tools such as Maya, Blender, Nuke, and Unreal Engine .