Valve’s response to Steam Controller scalping is to slow the sale down. After the May 4 launch created what Valve called an “incredibly frustrating” buying experience for many customers, the company said it would keep replenishing stock while changing the ordering process to improve purchasing and limit reseller activity [2][
8].
The new system: a queue instead of a restock rush
Beginning May 8 at 10 AM PT, buyers could join a Steam Controller reservation queue rather than trying to complete checkout during a single high-demand drop [2]. Valve’s reported system saves each buyer’s place in line and sends order invitations in the same order reservations were received as inventory becomes available [
1][
12].




