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Tollyjoy Is Winding Down After 55 Years: What the Company Has Said
Tollyjoy says its decision to wind down after 55 years followed a review of the family business’s future, not financial considerations. The company says it is prioritising an orderly closure and employee welfare, but has not detailed a staff support package or what the family will do next.
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- Tollyjoy says its decision to wind down after 55 years followed a review of the family business’s future, not financial considerations.
- The company says it is prioritising an orderly closure and employee welfare, but has not detailed a staff support package or what the family will do next.
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openai.comCreate a landscape editorial hero image for this Studio Global article: Why is Singapore baby-care brand Tollyjoy winding down after 55 years, what has its chief executive said about financial considerations and. Article summary: Tollyjoy says its decision to wind down followed a review of the family business’s future, not financial difficulties. Chief executive Tan Wee Keng has not disclosed a more specific reason or announced what the family wi. Topic tags: general, general web. Style: premium digital editorial illustration, source-backed research mood, clean composition, high detail, modern web publication hero. Use reference image context only for broad subject, composition, and topical grounding; do not copy the exact image. Avoid: logos, brand marks, copyrighted characters, real person likenesses, fake screenshots, UI text, readable text, watermarks, charts with fake numbers, click
Singapore baby-care brand Tollyjoy announced in September 2026 that it was winding down after 55 years. Its chief executive has ruled out financial considerations as the reason, but the company has not disclosed a more specific explanation or a final closure date.3
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Why is Tollyjoy closing?
Chief executive Tan Wee Keng said the family business reached its decision after considering its future direction. He said it was not driven by financial considerations. Tollyjoy has not said precisely why this was the right time to close or announced what the family plans to do next. Its immediate focus, Tan said, is an orderly wind-down.6
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When will it close, and what happens to staff?
Tollyjoy announced on September 15, 2026, that it was winding down the brand, without specifying a final day of operations or how long products would remain on sale in each market.3
4 The company says employee welfare is part of its closure planning, but the available reports do not set out a staff-support package or a timetable for the transition.
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Can customers still buy Tollyjoy products?
In its farewell announcement, Tollyjoy invited customers to buy remaining products through retail partners at special prices while stocks lasted.13 That announcement should not be read as a guarantee of continued availability in Singapore: the company subsequently said its products were no longer being sold there, although some remained available in Malaysia. It did not give an end date for Malaysian sales.
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How did Tollyjoy begin?
Founded in Singapore in 1971 by Tan Khung Ngee and Tan Hong Keow, Tollyjoy began with a factory employing about 100 people. It grew into a regional baby- and mother-care brand offering products such as feeding bottles, wipes, clothing and bedding. Their son, Tan Wee Keng, later became its chief executive.3
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Tollyjoy says its decision to wind down after 55 years followed a review of the family business’s future, not financial considerations.
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Tollyjoy says its decision to wind down after 55 years followed a review of the family business’s future, not financial considerations. The company says it is prioritising an orderly closure and employee welfare, but has not detailed a staff support package or what the family will do next.
Sources
channelnewsasia.comHow Tollyjoy grew from a 100-worker Singapore factory to a ...
straitstimes.comTollyjoy closure not driven by financial considerations, says CEO