By early August, Samsung and SK Hynix had fallen 23% and 35% respectively over the prior month, with forward P/E ratios dropping to 3.5x–3.6x — levels analysts called "detached from fundamentals" .
A series of analyst downgrades shattered investor confidence in the memory sector. In July 2025, Goldman Sachs downgraded SK Hynix to "neutral" from "buy," warning that intensifying competition in high-bandwidth memory (HBM) could trigger the first price decline in that segment . The downgrade triggered an immediate 9% drop in SK Hynix and sent ripples through the sector
.
By August 2026, the damage to sentiment was entrenched. July 2026 saw 828 analyst downgrades — double the number of upgrades — with most cuts targeting chip and tech stocks . Samsung Securities, Shinhan Investment & Securities, and BNK Investment & Securities all slashed their price targets for Samsung Electronics and SK Hynix
.
However, the selloff also drew contrarian calls. By August 4, Goldman Sachs had reversed course, reiterating buy ratings on Samsung and SK Hynix and calling the pessimism excessive . Citi advised buying the pullback, calling the upcycle "still in early innings"
. JPMorgan noted that forward P/E ratios of 3.5x–3.6x appeared detached from fundamentals, though the sector faced heightened volatility and emotional trading
.
A persistent worry that the massive AI infrastructure buildout may not deliver proportional returns has hammered the sector repeatedly. Broadcom's weak guidance in early June 2026 raised concerns that the AI spending boom could come with growing margin pressure . The Nasdaq entered correction territory in late July, with the tech-heavy index sliding about 1.6% to close more than 10% below its June peak — the technical definition of a correction
.
"Samsung Electronics and SK Hynix are among the world's largest suppliers of high-bandwidth memory chips used in AI servers, making their shares particularly sensitive to shifts in expectations for spending," a CNBC report noted .
Every major down day in U.S. tech stocks was immediately transmitted to Asian markets. South Korean and Japanese chip stocks track U.S. overnight moves closely . The July 28 Nasdaq correction, the July 17 selloff that hit Nvidia hardest, and a fresh rout on July 16 all spilled over into Asia
.
On July 28, the KOSPI collapsed roughly 10% intraday, triggering a market-wide circuit breaker . SK Hynix closed 14.65% lower, while Samsung Electronics lost more than 13%
. The rout then rolled west, with AMD, Intel, and Micron all sinking in U.S. trading
.
Even record-breaking results couldn't stop the selling. SK Hynix posted record quarterly profit and revenue, but still missed analyst estimates, sending shares down more than 10% in a single session . Samsung reported preliminary second-quarter operating profit up nineteenfold to roughly $59 billion — and the shares fell 6.9% anyway
.
"Semiconductor stocks have now lost around $1.5 trillion in market value since 25 June, and memory names including Samsung, SK Hynix and Micron are more than 20% below their recent highs, which puts the hottest trade of 2026 formally into a bear market," a European Business Magazine report stated .
SanDisk and Western Digital were routed alongside other memory names in late July, and SanDisk's pre-market drop of over 10% on August 6 underscored persistent earnings pressure .
Short-term rallies — like the 27–30% surge on August 1 in Samsung and SK Hynix — were swiftly reversed as investors unwound leverage-backed positions . The KOSPI had soared by a record 18% on Friday, August 1, only to slide 5.1% on Monday, August 3
.
"Investors sold off heavyweight chipmakers following a record rally the previous session," The Star reported . The KOSPI shed 22.2% in July alone, its steepest monthly drop since October 2008
.
On Friday, August 7, Samsung Electronics was the relative outperformer — likely reflecting its more diversified business (foundry, logic chips, consumer electronics) versus SK Hynix's near-total exposure to memory and HBM . While on certain sessions both stocks moved in lockstep — both dropped over 6% on August 3
— Samsung's broader portfolio provided a buffer.
The fundamental question remains unresolved: are memory stocks in a cyclical correction within a structural AI upcycle, or is the memory boom peaking?
Citi advised buying the pullback, calling the upcycle still in early innings . Goldman Sachs dismissed three key bearish concerns in an August 7 report, arguing market pricing implied a degree of pessimism that exceeded actual conditions
.
But the sheer speed of the $1 trillion+ rout, the record wave of downgrades in July, and the persistent doubts about AI capital spending show the market is deeply uncertain about whether AI-driven HBM demand can sustain current valuations. As Bloomberg noted, "A nearly $600 billion rout in just a little over a month has flipped SK Hynix Inc. from one of the world's hottest AI trades to one of the biggest portfolio question marks" .
For now, the selling reflects a painful reality: even the fastest-growing parts of the AI economy are not immune to gravity.