Lifetime Installs: 725 Million or 868 Million?

Sources cite both figures. The lower estimate of around 725 million lifetime installs comes from app intelligence provider Appfigures . Other estimates place the number at 868 million . TechCrunch notes the discrepancy but uses the Appfigures number as its primary data point . Either way, Block Blast! is one of the most installed mobile games of the past two years.

In 2025 alone, it racked up an estimated 368 million downloads, comfortably ahead of Roblox's estimated 295 million . Apple's internal data ranked Block Blast! as the most downloaded free iPhone game of 2025, a position it held into 2026 .

Why Fans Demanded an Ad-Free Option

Despite having 70 million daily active users and 300 million monthly active users, the free version is heavily ad-supported . The friction is relentless: after every loss, a full video ad plays before a new session can begin. Many players developed a habit of swiping the game closed to skip the ad and then reopening the app, creating a "tedious" loop . Players actively begged for a subscription option that would simply remove the ads .

Block Blast!+ answers that request directly, preserving the exact same gameplay but removing all ad interruptions .

Why the Studio Chose Now Instead of Waiting for Growth to Plateau

Block Blast! 's download rate has clearly peaked. The game was pulling in nearly 50 million downloads per month in late 2024, but that rate has since declined, signaling that the title is maturing . A maturing game with a massive, loyal existing user base is an ideal candidate for a subscription-service relaunch — it captures recurring revenue without relying on continued explosive download growth .

Hungry Studio also promoted the game at Coachella in 2026, indicating it still sees room for brand growth, but the download data made now a strategic inflection point . Rather than waiting for downloads to plateau further, the studio is monetizing its engaged audience through a clean, subscription-based channel.

All Titles Joining Apple Arcade on September 3, 2026

Apple Arcade's September 2026 update brings five titles :

• Block Blast!+ — Ad-free version of the block-stacking puzzle hit
• Art of Fauna: Cozy Puzzles+ — 2025 App Store Award winner for Cultural Impact, combining jigsaw puzzles with nature storytelling
• NFL Retro Bowl '27 — Pixel-art football game with a new Gauntlet Mode
• Coloring Games for Families+ — Over 3,000 coloring activities for all ages
• Let's Play! Oink Games+ — A digital tabletop collection with nine games playable solo, locally, or online

All titles on Apple Arcade come with no ads and no in-app purchases .

Lifetime Installs: 725 Million or 868 Million?

Sources cite both figures. The lower estimate of around 725 million lifetime installs comes from app intelligence provider Appfigures . Other estimates place the number at 868 million . TechCrunch notes the discrepancy but uses the Appfigures number as its primary data point . Either way, Block Blast! is one of the most installed mobile games of the past two years.

In 2025 alone, it racked up an estimated 368 million downloads, comfortably ahead of Roblox's estimated 295 million . Apple's internal data ranked Block Blast! as the most downloaded free iPhone game of 2025, a position it held into 2026 .

Why Fans Demanded an Ad-Free Option

Despite having 70 million daily active users and 300 million monthly active users, the free version is heavily ad-supported . The friction is relentless: after every loss, a full video ad plays before a new session can begin. Many players developed a habit of swiping the game closed to skip the ad and then reopening the app, creating a "tedious" loop . Players actively begged for a subscription option that would simply remove the ads .

Block Blast!+ answers that request directly, preserving the exact same gameplay but removing all ad interruptions .

Why the Studio Chose Now Instead of Waiting for Growth to Plateau

Block Blast! 's download rate has clearly peaked. The game was pulling in nearly 50 million downloads per month in late 2024, but that rate has since declined, signaling that the title is maturing . A maturing game with a massive, loyal existing user base is an ideal candidate for a subscription-service relaunch — it captures recurring revenue without relying on continued explosive download growth .

Hungry Studio also promoted the game at Coachella in 2026, indicating it still sees room for brand growth, but the download data made now a strategic inflection point . Rather than waiting for downloads to plateau further, the studio is monetizing its engaged audience through a clean, subscription-based channel.

All Titles Joining Apple Arcade on September 3, 2026

Apple Arcade's September 2026 update brings five titles :

• Block Blast!+ — Ad-free version of the block-stacking puzzle hit
• Art of Fauna: Cozy Puzzles+ — 2025 App Store Award winner for Cultural Impact, combining jigsaw puzzles with nature storytelling
• NFL Retro Bowl '27 — Pixel-art football game with a new Gauntlet Mode
• Coloring Games for Families+ — Over 3,000 coloring activities for all ages
• Let's Play! Oink Games+ — A digital tabletop collection with nine games playable solo, locally, or online

All titles on Apple Arcade come with no ads and no in-app purchases .