Strategy Bought 1,587 Bitcoin for $100 Million: A Full Breakdown After the Sell-Off That Shook Markets

Key Figures from the June 8–14 Purchase

Strategy disclosed the details of its latest trade in an 8-K filing with the SEC on June 15, 2026. Here’s a quick snapshot :

• BTC acquired: 1,587 BTC
• Total cost: ~$100 million
• Average price paid: $63,024 per BTC
• Total holdings after purchase: 846,842 BTC
• Aggregate cost basis for all holdings: ~$64.07 billion
• Average cost basis per BTC: ~$75,656

How Strategy Funded the Acquisition

The company continued its 2026 playbook of issuing common stock to fund Bitcoin purchases rather than taking on debt. Between June 8 and June 14, Strategy sold 1,732,553 shares of its Class A common stock under its ATM program, generating net proceeds of $209 million. A portion of those proceeds was then used to buy the 1,587 BTC .

As of June 14, Strategy still had approximately $25.75 billion worth of MSTR stock capacity available for future sales under the ATM program, leaving significant room for further capital raises .

Stock Price Reaction and the Bigger Picture

The market absorbed the news without a major rally. MSTR stock had been under significant pressure since the company broke its “never sell” policy by offloading 32 BTC in late May—a move that sent shares down 6% and pushed the stock to test $160 support levels. This latest purchase was viewed as a stabilizing signal, but investor focus remains squarely on the health of the company’s dollar reserves and its capacity to cover preferred-stock dividends without liquidating more Bitcoin .

USD Reserve Update: A Response to JPMorgan’s Warning

In the same June 15 filing, Strategy reported that its dedicated USD Reserve had been increased by $100 million to approximately $1.1 billion .

This update directly addressed a fresh warning from JPMorgan issued on June 8. Following the 32-BTC sale, the bank’s analysts cautioned that Strategy’s cash reserves—which had dipped to around $900 million—only covered about 6.3 months of the company’s annual preferred-stock dividend obligations, which total roughly $1.7 billion. JPMorgan advised that rebuilding the dollar buffer was essential to restore investor confidence and quell fears of future forced BTC liquidations .

The Controversial Sale That Shook the Market

The context for this latest buy is critical. Between May 26 and May 31, 2026, Strategy sold 32 Bitcoin for approximately $2.5 million at an average price of $77,135 per BTC—its first sale since December 2022. The proceeds were explicitly used to fund dividend payments on its preferred stock .

Though the absolute amount was trivial relative to its massive treasury, the symbolic impact was immediate. The sale dented the long-standing “Saylor never sells” narrative, triggered a 6% drop in MSTR stock, and sparked intense debate about the sustainability of the company's leveraged Bitcoin strategy .

CEO Phong Le later pushed back on the criticism in a CNBC interview, describing the transaction as a limited “market inoculation” exercise designed to prove the company’s operational flexibility, not signal a strategic retreat. “We wanted to inoculate the market and we wanted to test our processes,” Le said. “We learned that everything works.”

The Rebound: From Selling to Steady Accumulation

The company’s response was swift. In the very next week (June 1–7), Strategy bought 1,550 BTC for $101.3 million at an average price of $65,332, restoring its holdings above 845,000 BTC and lifting the USD Reserve to $1 billion .

The June 8–14 purchase of 1,587 BTC extended that rebound, confirming the 32-BTC sale was a one-off event, not the start of a broader divestiture program .

A Strategic Slowdown in Accumulation

The back-to-back ~$100 million weekly buys represent a sharp deceleration from Strategy’s aggressive pace earlier in 2026. For comparison, the company spent $2.01 billion on 24,869 BTC in a single week in mid-May. Other notable 2026 purchases include 34,164 BTC in April and 22,337 BTC in March .

The deliberate slowdown suggests a more measured approach as the company balances its BTC yield targets—reporting a 12.5% year-to-date yield as of June 15—with the need to maintain adequate dollar liquidity and address shareholder dilution concerns .

Strategy remains in a clear net accumulation mode, now controlling roughly 4% of Bitcoin’s total 21 million supply, but the era of multi-billion-dollar weekly buys appears to be on pause as it navigates investor anxiety and reserve adequacy .