Goldman's thesis describes a shift from today's dominant approach to a new revenue-generating one :
Goldman Sachs analyst Ronald Keung framed the shift as turning surging global adoption into direct revenue for the first time . The bank forecasts China's AI model API and subscription revenue will grow from approximately 35 billion RMB in 2026 to 879 billion RMB by 2030, driven by a 25-fold surge in daily token consumption — and paid licensing would let developers capture a share of that growth .
Two key factors explain why this shift is happening now :
1. Frontier-level performance. Chinese open-weight models like Moonshot AI's Kimi K3 and Zhipu AI's GLM-5.2 now rival top US proprietary models in benchmark performance . Goldman's report characterized the trajectory as "from last year's DeepSeek cost-efficiency moment to this year's Zhipu GLM intelligence moment" . The earlier performance gap that made free distribution a necessary adoption strategy has effectively closed .
2. Massive global adoption with zero developer revenue. Because models ship under open-source terms, cloud platforms can host and resell them without paying the original developer. Rising usage has not translated into model-builder revenue . As Goldman put it, the open-weight format means "anyone can download and host the weights for free. The labs earn almost nothing from that use" .
Moonshot AI's Kimi K3, released on July 27, 2026, is the clearest real-world example of the licensing shift Goldman describes . Kimi K3 is a 2.8-trillion-parameter open-weight model — the largest ever released . It ships under a custom Kimi K3 License, not MIT or Apache 2.0, and carries explicit commercial triggers :
The New York Times noted that Moonshot "is also looking to profit from its model's appeal by requiring large-scale users to enter into commercial licensing agreements" . One analysis put it bluntly: the license is "open source, but ultimately paid" .
In contrast, Zhipu AI's GLM-5.2 — released June 13, 2026 as a 744-billion-parameter Mixture-of-Experts model — uses a standard MIT license with no usage restrictions . The weights are fully open: free to download, self-host, fine-tune, and use commercially without any revenue thresholds . Zhipu monetizes through its hosted API and GLM Coding Plan, not through weight licensing .
Goldman's thesis is that other developers may follow Moonshot's lead rather than Zhipu's, moving toward tiered commercial terms as their models reach parity with closed-source rivals .
The shift has immediate practical implications :
Goldman itself notes this is a description of an incentive, not a signed plan — no developer has committed to a broad paid-weights model yet . But with Kimi K3 already in the market under revenue-tiered terms, the direction is clear. As one analyst summarized, "the era of unrestricted, free-for-all open weights from DeepSeek, Qwen, and GLM may be shorter than developers assumed" .