Klarna and Zilch both announced major membership revamps on August 13, 2026, positioning themselves as direct alternatives to premium and high interest credit cards.
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On August 13, 2026, two of the biggest players in buy-now-pay-later (BNPL) and digital payments — Klarna and Zilch — unveiled new paid membership packages that directly challenge the value proposition of traditional credit cards. While both aim to replace the plastic in your wallet, they are taking very different routes to get there.
Klarna is going after premium credit card power users with a luxury subscription bundle, while Zilch is targeting mainstream consumers with low-cost, everyday rewards and cash-flow tools. Here is a detailed breakdown of each offering.
Klarna completely overhauled its membership program. It removed service fees, boosted cashback rates, and transformed its offering into a multi-subscription marketplace . The company is now pitching itself as a direct competitor to premium cards like the Amex Platinum and Chase Sapphire, which carry annual fees of $500 or more
. Klarna CEO Sebastian Siemiatkowski said the membership delivers premium perks "without requiring a credit card"
.
| Tier | Monthly Price (UK/EU) | Annual Perks Value |
|---|---|---|
| Everywhere (replaces Core) | ~£4.99 / €4.99 | Not specified |
| Plus | ~£7.99 / €7.99 | Not specified |
| Premium | ~€19.99 / $19.99 | Up to €2,000+ |
| Max | ~€44.99 / $44.99 | Up to €6,000 |
Pricing varies by market. Bloomberg reports the range as £4.99 ($6.70) to €44.99/month in Europe .
Zilch, the UK-based payments platform serving more than 5 million customers, introduced its first-ever paid membership plans . These new tiers were launched alongside two new products: Zilch Advance and Pay Monthly
. CEO Philip Belamant stated the company was founded to "eliminate the high cost of consumer credit"
.
| Tier | Monthly Price | Key Differentiator |
|---|---|---|
| Zilch Extra | £2.99 | Open Banking insights, sharper offers, better rewards |
| Zilch Plus | £3.99 | Highest reward rates + free physical card |
A free Standard plan continues to exist for users who do not want to pay for a membership .
Klarna is taking aim at the premium credit card segment directly. Its top Max tier offers similar or superior rewards (cashback, lounge access, travel insurance, and subscriptions) at a fraction of the cost of a $500+ annual fee card, and without revolving credit or interest charges .
Zilch is targeting a different problem: the high cost of everyday consumer credit. Its new tiers are a direct alternative to high-interest credit cards and personal loans. Key differentiators include no interest, no late fees, transparent upfront fees, and rewards that activate simply by having the Zilch card ready before checkout . Zilch’s own research found that 45% of consumers want rewards from credit products and 47% want help managing their spending — both of which the new tiers are designed to address
.
| Feature | Klarna Max | Zilch Plus |
|---|---|---|
| Monthly price | ~€44.99 | £3.99 |
| Max reward rate | 1–2% cashback | Up to 6% (debit) |
| Airport lounge access | Yes (unlimited, 1,800+) | No |
| Bundled subscriptions | Up to 23 | tastecard only |
| Salary advance | No | Yes (Zilch Advance) |
| Physical card | Metal card | Free card |
| Target competitor | Amex Platinum, Chase Sapphire | High-interest credit cards, payday loans |
The strategic difference is clear: Klarna is racing to replace the premium credit card in your wallet with a luxury subscription bundle, while Zilch is building an affordable, everyday rewards system that helps users avoid debt traps.
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Klarna and Zilch both announced major membership revamps on August 13, 2026, positioning themselves as direct alternatives to premium and high interest credit cards.