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OpenAI Tests Sponsored Agents in ChatGPT Ads
OpenAI is testing Sponsored Agents with select U.S. advertisers: after clicking a relevant ChatGPT ad, users can optionally enter a clearly labeled brand conversation that is separate from both ChatGPT’s answers and t...
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Key takeaways
- OpenAI is testing Sponsored Agents with select U.S. advertisers: after clicking a relevant ChatGPT ad, users can optionally enter a clearly labeled brand conversation that is separate from both ChatGPT’s answers and t...
- ChatGPT Ads Manager lets advertisers use natural language prompts to build, update, and analyze campaigns, while AI can suggest creative assets and optionally adapt and translate approved text.
- HubSpot is OpenAI’s first CRM partner and Shopify its first ecommerce partner; the Shopify app starts with U.S.
AI Prompt
openai.comCreate a landscape editorial hero image for this Studio Global article: What new advertising features is OpenAI introducing and testing in ChatGPT, how will Sponsored Agents work and remain distinct from ChatGPT’. Article summary: OpenAI is introducing AI-powered ad creation and management tools for ChatGPT Ads, while testing an interactive ad format called Sponsored Agents. The initial Sponsored Agents test is limited to select advertisers in the. Topic tags: general, general web. Style: premium digital editorial illustration, source-backed research mood, clean composition, high detail, modern web publication hero. Use reference image context only for broad subject, composition, and topical grounding; do not copy the exact image. Avoid: logos, brand marks, copyrighted characters, real person likenesses, fake screenshots, UI text, readable text, watermarks, charts with fake numbers, clic
OpenAI is expanding ChatGPT Ads with a test of Sponsored Agents—optional, advertiser-sponsored conversations that open after a person clicks a relevant ad. The company is also adding AI-assisted campaign management, creative generation, and integrations with HubSpot and Shopify. The central design distinction is that a Sponsored Agent chat is labeled and kept separate from ChatGPT’s own answers and the user’s original conversation. 13
What Sponsored Agents are
Sponsored Agents are an interactive ad experience currently being tested with select advertisers in the United States. After seeing and clicking a relevant ChatGPT ad, a person can choose to begin a conversation with an agent sponsored by that business. 13
Within that conversation, users can describe what they need, ask follow-up questions about a product or service, and visit the advertiser’s website when they are ready to continue. The interaction is optional: the ad can lead to a Sponsored Agent conversation, but the user chooses whether to start it. 13
How Sponsored Agent chats stay separate from ChatGPT
OpenAI says the Sponsored Agent experience has two explicit boundaries:
- It is clearly labeled as a conversation with a business-sponsored agent.
- It is distinct from ChatGPT’s independent answers and separate from the original conversation the user started.
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That separation matters because the sponsored exchange is a brand interaction, rather than an extension of ChatGPT’s regular response in the existing thread.
What the ChatGPT Ads Manager can do
OpenAI’s Ads Manager plugin in ChatGPT Work is designed to let advertisers manage campaigns using natural-language prompts. Businesses can create, update, and analyze campaigns, including turning a website or an advertising brief into a campaign. The tool can also assess results and suggest recommended next actions. 13
AI-assisted campaign creative
Ads Manager can generate suggested ad copy and images from an advertiser’s landing page and campaign objective. Advertisers review and edit those suggestions before they are used. 13
OpenAI also describes an optional AI text-customization setting. It can adapt existing ad headlines and descriptions to the conversational context and translate copy into the user’s preferred language. 13
HubSpot’s role: CRM-based ad workflows
HubSpot is OpenAI’s first CRM partner for ChatGPT Ads. Businesses using HubSpot can connect a ChatGPT Ads account, create ads, track campaign performance, and follow up on leads within HubSpot using their HubSpot context. 13
Shopify’s role: ecommerce campaign access
Shopify is OpenAI’s first ecommerce partner. U.S.-based Shopify merchants can use the ChatGPT Ads app through the Shopify App Store to create and manage campaigns. With Shopify Catalog product integration, merchants can begin running ads and tracking results using their existing product data. 13
OpenAI says the Shopify app is scheduled to become available from September 23 in international markets where ChatGPT Ads is available. 13
The practical takeaway
For users, Sponsored Agents create a dedicated path to ask a business detailed questions after engaging with an ad—without turning the original ChatGPT conversation into a sponsored exchange. For advertisers, the rollout combines an interactive ad format with prompt-based campaign operations, AI-assisted creative, and direct workflows in HubSpot and Shopify. The Sponsored Agents component remains a limited U.S. test, so availability is not yet broad. 13
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People also ask
What is the short answer to "OpenAI Tests Sponsored Agents in ChatGPT Ads"?
OpenAI is testing Sponsored Agents with select U.S. advertisers: after clicking a relevant ChatGPT ad, users can optionally enter a clearly labeled brand conversation that is separate from both ChatGPT’s answers and t...
What are the key points to validate first?
OpenAI is testing Sponsored Agents with select U.S. advertisers: after clicking a relevant ChatGPT ad, users can optionally enter a clearly labeled brand conversation that is separate from both ChatGPT’s answers and t... ChatGPT Ads Manager lets advertisers use natural language prompts to build, update, and analyze campaigns, while AI can suggest creative assets and optionally adapt and translate approved text.
What should I do next in practice?
HubSpot is OpenAI’s first CRM partner and Shopify its first ecommerce partner; the Shopify app starts with U.S.