Samsung, Apple, Vivo and Honor are the reported Pura X Max rivals

Why Huawei’s Pura X Max changed the conversation

The Pura X Max matters because it is described as a book-style foldable that goes shorter and wider instead of following the taller shape associated with many recent foldables. SamMobile describes Huawei’s device as having a passport-like form factor with shorter and wider displays, while Android Central says Huawei calls the approach horizontally wide, with the caveat that Google’s Pixel Fold had already explored similar territory ^[4][5].

That framing is why the Pura X Max is being treated as a marker for the next foldable-phone race. Several reports say Huawei moved ahead of Samsung and Apple by revealing or launching its wide-format device before their rumored wide foldables arrived ^[2][5][11].

Why Samsung and Apple are the safest answers

Samsung is the clearest named rival because multiple sources identify a Galaxy Z Fold Wide or Galaxy Z Fold 8 Wide and describe it as having a shorter, wider layout. SamMobile reports that Samsung is planning two book-style foldables, one standard Galaxy Z Fold 8 and one Galaxy Z Fold Wide ^[4]. MK, citing software analysis reporting, says Galaxy Z Fold 8 and Galaxy Z Fold 8 Wide images and codenames were found in a Samsung One UI 9 build ^[1].

Apple is nearly as prominent in the reporting, but with fewer concrete device details. TrendForce frames Huawei’s move as an early lead in a horizontal foldable race against Samsung and Apple, while a 163.com report expects one of the additional wide foldables to be Apple’s iPhone Fold ^[2][12]. Android Central also says Samsung and Apple had been rumored for months to be working on wider foldable phones ^[5].

Why Vivo and Honor need a caveat

Vivo and Honor make the list because Gadget Viva reports that both brands are preparing wide foldables to compete with Huawei’s Pura X Max, based on claims from tipsters Smart Pikachu and Guan Tongxue GiM ^[6]. But that claim is not reinforced in the same way across the broader reporting provided here.

A separate Chinese report says three additional wide foldables are expected beyond Huawei’s Pura X Max, identifying Samsung and Apple as two expected candidates and leaving the third manufacturer unclear ^[12]. That does not disprove Vivo or Honor, but it does mean both should be treated as reported, not well-corroborated names.

Bottom line

If you need the clean list, the reported brands are Samsung, Apple, Vivo, and Honor. If you need the most defensible answer, lead with Samsung and Apple, then qualify Vivo and Honor as less-corroborated. The current reporting supports a wider foldable trend, but it does not yet establish a confirmed launch lineup across all four brands ^{[2][4][6][12]}.