This display-less model is a direct answer to Meta's Ray-Ban smart glasses. The first-generation version will lack an integrated display and instead focus on AI assistant capabilities, cameras for media capture, and hand-gesture controls . Bloomberg's Mark Gurman reports the device is now targeting a late 2027 launch—a full year later than the early-2027 target Apple had previously pursued. The reveal, once planned for late 2026, has slipped with the rest of the schedule
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The higher-end model is a display-equipped AR/XR glasses product powered by optical waveguide technology, intended as a long-term platform that could eventually replace the iPhone . Kuo's latest supply-chain checks place this device at 2029 or later, a significant push from earlier internal targets
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Apple's pivot comes as Meta has already established a commanding lead in smart glasses:
Apple, by contrast, will not ship its first smart glasses until late 2027—meaning it enters the market at least two holiday cycles behind Meta, which is already scaling toward mass-market adoption .
The two most prominent Apple watchers are not fully aligned on the details:
The core disagreement concerns the finality of Vision Pro's cancellation. Kuo is definitive—the headset line is over in Apple's current planning. Gurman's reporting suggests a pause and a pivot rather than a permanent burial. On smart glasses timelines, both sources are broadly consistent: the first AI glasses are expected in late 2027, and the AR glasses are still years away .
What is undisputed is that Ternus's leadership marks a strategic break from the Cook-era Vision Pro ambition. Where Cook's Apple invested billions in a premium mixed-reality headset, Ternus's Apple is betting on eyewear that—eventually—more people might want to wear every day .
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