The leaked roadmap includes up to four new smart glasses models for 2026, each with a code-name and a target window .
The plan goes beyond glasses. Meta is also working on an "AI Pendant" (a neck-worn AI companion, codenamed "Hatch") and experimental "supersensing" prototypes that include always-on environmental sensors and a controversial facial-recognition feature reportedly code-named "Name Tag" . These products are being developed alongside a "Wearables for Work" business subscription aimed at reaching that 10-million-unit goal
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On June 10, 2026, Qualcomm published a cryptic teaser promising "something new" for its extended-reality platform: a "smarter and more immersive" experience most observers believe will be powered by its next-generation Snapdragon XR chip . The company has a well-established pattern of unveiling flagship XR silicon alongside Meta hardware at Connect — the Snapdragon XR2 Gen 2 launched with Quest 3 in 2023, and the XR2+ Gen 1 debuted with Quest Pro before that
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Reports already describe the upcoming Qualcomm XR X3 chipset as the processing core for Meta's Quest 4 and Quest 4S, with a "substantial performance increase over previous generations" . While Qualcomm hasn't officially confirmed the venue, the September timing of Meta Connect aligns perfectly with the chipmaker's teaser timeline, making this the most probable venue for the formal announcement
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For years, Meta had the smart-glasses category mostly to itself. That era is ending in 2026.
Samsung and Google fired a clear shot at Google I/O in May 2026, unveiling their first joint AI glasses built on Android XR and Gemini AI. The product is slated to ship this fall — right around Meta Connect — through fashion partnerships with Warby Parker and Gentle Monster . Analysts are already calling this "the race for second place," but the Samsung-Google-Qualcomm alliance is the first credible challenge to Meta's dominance
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Apple, meanwhile, is hitting delays. Codenamed "N50," Apple's first consumer smart glasses have reportedly slipped to late 2027, past the 2026 holiday window that Bloomberg once targeted . That gives Meta at least another year of near-monopoly in the category. Apple is expected to lean heavily on ecosystem integration when the device finally ships
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Meta held roughly 72–73% of global XR/smart-glasses shipments as of mid-2025, according to IDC and Counterpoint Research . But the arrival of Samsung, Google, and a wave of Chinese competitors is expected to push the total AI smart glasses market to roughly 16 million units in 2026, an 85% jump year-over-year, according to Smart Analytics Global
. That growth means the pie is expanding even as Meta's share of it becomes harder to defend. By 2030, analysts expect Apple, Samsung, and Meta to consolidate as the top three vendors
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Meta Connect 2026 isn't just a product launch window. It's the moment where Meta must prove it can lead the category it created while simultaneously fending off the largest tech companies on the planet. The smart glasses war is no longer theoretical, and it starts in Menlo Park this September.
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