Publicit Raises €700K to Bring AI-Powered Omnichannel Ads to Small Businesses

Barcelona-based adtech startup Publicit has secured €700,000 in pre-seed funding to develop an AI-powered platform that aims to democratize omnichannel advertising for small and medium-sized businesses. The round was co-led by BStartup Banco Sabadell and Successful Fund, with additional backing from Aticco Labs and a roster of prominent business angels from the Spanish tech scene .

The funding round details

The pre-seed round, announced on May 27, 2026, sits right at the median for 2026 pre-seed raises, which is approximately $700,000 . Alongside the institutional co-leads, the round attracted investment from several well-known Spanish entrepreneurs and investors. These include Juanjo Mostazo, founder of Homa Games; Teresa López, CEO and founder of LOVE TV; Francesc Riverola, founder of FXStreet; David Tomás, founder of Cyberclick; and Josep Tribó, founder of Illumin, among others .

The presence of founders from gaming, media, fintech, and digital marketing signals strong early confidence in Publicit’s team and market opportunity within the Spanish tech ecosystem.

Founders with deep technical and media expertise

Publicit was founded by three co-founders who bring a mix of advanced technical research and industry experience :

• Gabriel García Asensio, a former engineer at CERN, specializes in low-latency neural network inference. His background provides the technical foundation for the platform’s core AI capabilities .
• Andrés Buendía brings expertise from the technology and media sectors .
• Jordi Orteu rounds out the founding team .

This combination of deep tech and media knowledge is directed at solving a structural problem in the advertising industry: the near impossibility for smaller advertisers to independently access ad inventory beyond the walled gardens of Google and Meta .

An AI platform for omnichannel advertising

Publicit is building an omnichannel advertising platform centered around an AI-powered media planning system. The goal is to allow SMBs to plan, buy, and optimize ad campaigns across multiple digital channels—including display, social media, search, and programmatic—from a single interface .

This addresses a major pain point for smaller businesses. While large enterprises can afford specialized teams or agencies to manage fragmented ad channels, SMBs often lack the resources to coordinate and optimize spending efficiently. Publicit’s AI engine is designed to automate campaign creation, real-time bidding, budget allocation, and performance tracking, bringing enterprise-grade programmatic capabilities to a market segment that has been largely underserved .

How the €700K will be used

The freshly raised capital will be deployed across three main areas to get the platform into the hands of customers :

1. Product development: Completing the minimum viable product (MVP) and refining the AI-driven ad-buying engine.
2. Talent acquisition: Hiring engineering and commercial staff to accelerate both technical development and go-to-market efforts.
3. Market launch: Rolling out the platform commercially in Spain before expanding into other European markets once the company achieves product-market fit.

The announcement does not detail a timeline for the European expansion, indicating that the immediate priority is validating the product with Spanish SMBs. No follow-on funding plans have been disclosed at this early stage.