Regulate: A Breathwork Platform Built for Workplace Performance

What Regulate Is

Regulate develops a digital breathwork platform designed specifically for workplace environments. The company sits at the intersection of HR technology, mental health, and productivity tools, with the goal of making “mental fitness” measurable within organizations.

Instead of offering broad meditation libraries, the platform focuses on structured breathing exercises tailored to moments in the workday—such as preparing for a meeting, recovering after stress, or regaining focus during demanding tasks.

The concept builds on growing interest among companies in tools that support employee wellbeing while maintaining productivity. Regulate frames breathwork as a performance skill rather than purely a wellness activity.

How the Regulate App Works

The Regulate app delivers short, guided breathing sessions designed for professional settings. These exercises aim to help employees shift their physiological state—for example, from stress to calm focus or from fatigue to alertness.

Key elements of the platform include:

• Personalised breathing sessions: Exercises are adapted to the user’s context and intended outcome, such as calming nerves before a presentation or regaining focus during complex work.
• Workday integration: Sessions are designed to fit naturally into professional routines rather than requiring long meditation breaks.
• Context‑aware guidance: The system delivers breathing interventions based on situational needs during the workday.

Some descriptions of the platform also reference the use of wearable signals and contextual data to tailor breathing sessions. However, available public information does not specify which wearable devices are supported or exactly how physiological data is used to personalise recommendations.

Use Cases for Teams and Organisations

Regulate is primarily offered as a B2B platform for companies. The goal is to help organisations support employee wellbeing while maintaining performance and engagement.

Typical use cases include:

• Focus and productivity: Short breathing sessions designed to help employees reset between demanding tasks.
• Stress regulation: Techniques intended to reduce acute stress during busy workdays.
• Resilience training: Regular breathing exercises aimed at improving long‑term stress tolerance.
• Leadership and team programs: Breathwork integrated into corporate wellbeing or performance initiatives.

According to company reports, the platform has already delivered more than 50,000 breathwork sessions in under a year, indicating early adoption within enterprise environments.

Companies Using Regulate

Several large organizations have already experimented with the platform as part of workplace wellbeing or performance programs. Reported users include:

• Personio
• Vattenfall
• Raiffeisen Bank International

These early deployments suggest the product is targeting knowledge‑work environments where sustained focus and stress management are key concerns.

Founders and Background

Regulate was founded by Peter van Woerkum, a certified breathwork and executive coach with experience advising senior leaders, and Paul Laechelin, a former professional athlete.

Their approach combines breathing techniques with workplace performance coaching, reflecting a broader trend of physiological performance tools entering corporate environments.

The €1.4M Seed Funding Round

In May 2026, Regulate raised €1.4 million in seed funding to expand its product and business operations.

The round was led by 4impact.vc and supported by a group of well‑known startup founders and investors, including:

• Hanno Renner (co‑founder and CEO of Personio)
• Mike Wax (co‑founder of Forto)
• Marlena Hien (co‑founder of Bears with Benefits)
• Felix Haas (10x Group, IDnow, Bits & Pretzels)

The company plans to use the funding to strengthen the platform, scale workplace programs, and expand across Europe.

Early Traction and Growth Plans

Despite being founded in 2024, Regulate reports early traction in the enterprise market. The startup claims an enterprise pipeline worth more than €9 million in potential annual recurring revenue, alongside tens of thousands of completed breathing sessions.

The broader ambition is to embed short, science‑informed breathing interventions directly into professional routines—turning a simple physiological practice into a structured workplace performance tool.

If the approach proves scalable, it could represent a new category of HR‑tech products focused on regulating stress and cognitive performance throughout the workday.