The price pressure is also amplified by the sheer scale of global AI investment. Major technology companies are collectively spending hundreds of billions of dollars on data‑center infrastructure, creating a surge in demand that memory supply has struggled to match.
Hyperscale cloud providers—including companies like Microsoft and Google—are among the biggest buyers of server DRAM for AI clusters. Reports indicate that suppliers such as Samsung and SK hynix raised server DRAM prices by around 60–70% in a single quarter for large customers as demand intensified.
At the same time, manufacturers are prioritizing AI infrastructure buyers over lower‑margin markets. Data‑center operators and AI server builders are absorbing a large share of global memory output, leaving PC and smartphone manufacturers competing for a smaller pool of chips.
Another constraint is manufacturing complexity. Producing HBM requires advanced packaging techniques and lengthy qualification cycles, which limits how quickly companies can increase supply. Even if chipmakers invest heavily in new capacity, it takes time for additional production to come online.
Unlike many technology sectors, the DRAM market is extremely concentrated. Just three companies dominate global production:
Together, these firms control roughly 95% of worldwide DRAM supply, giving them significant influence over prices and production priorities.
Because the same companies also lead the market for HBM—an essential component in AI accelerators—the AI boom has strengthened their pricing power even further.
Industry forecasts suggest that the current tight supply conditions will not resolve quickly.
Several analysts expect DRAM supply constraints and higher prices to continue through at least 2026, driven by sustained demand from AI infrastructure projects.
Some industry leaders are even more cautious. Samsung has indicated that global memory shortages could persist into 2027, with customers already placing orders years in advance to secure supply.
Analysts also expect DRAM prices to keep rising in the near term. For example, some forecasts suggest average DRAM selling prices could increase by about 33% in 2026, reflecting the ongoing imbalance between supply and AI‑driven demand.
The current surge in DRAM prices is not just another semiconductor cycle. The rise of AI computing has fundamentally changed how memory is consumed, with data centers becoming the dominant source of demand.
As hyperscale companies continue expanding AI infrastructure—and as advanced memory like HBM becomes essential for high‑performance GPUs—the pressure on DRAM supply may remain a defining feature of the semiconductor market for several years. For businesses and consumers alike, that likely means higher memory prices and tighter supply until production capacity catches up with the AI boom.