The standard iPhone 18, iPhone 18e, and iPhone Air 2 are reportedly delayed until spring 2027 . This staggered approach is a major strategic shift, likely designed to give the premium models a clear window without cannibalizing the more affordable variants.
The A20 Pro chip, built on TSMC's 2nm process (N2), is one of the most anticipated hardware changes. It will be Apple's first 2nm chip inside a phone, promising a roughly 15% faster CPU and up to 30% better power efficiency compared to the A19 generation . The chip is also expected to use Wafer-Level Multi-Chip Module (WMCM) packaging .
This efficiency gain is critical: it will power the phone's more demanding on-device AI features and the new Gemini-powered Siri, while also supporting the rumored larger battery without compromising battery life .
For the first time in iPhone history, the main 48-megapixel Fusion camera on both Pro models is expected to feature a mechanical variable aperture . Instead of a fixed f/1.78 lens, the aperture would be adjustable (reports suggest a range between f/1.4 and f/4.0), giving users real control over light intake, depth of field, and exposure .
Supplier component production is already underway, and the change marks a shift from computational to optical innovation as the headline camera upgrade . The new system may also be paired with a three-layer stacked Samsung image sensor, potentially replacing Sony for the main camera .
Both Pro models are expected to jump to 12GB of RAM, up from 8GB in the iPhone 17 Pro . This is driven by the need to support on-device AI workloads. Battery capacity is also reportedly increasing significantly, with some leaks pointing to a potential ~5,000mAh battery in the Pro Max (up from about 4,685mAh in the iPhone 17 Pro Max) .
A smaller Dynamic Island is expected, made possible by moving Face ID components under the display . Other notable upgrades include:
The price increase is the biggest story for many potential buyers. Apple CEO Tim Cook confirmed to The Wall Street Journal that increases are "unavoidable" due to a global memory chip shortage . Here's what the analysts are saying:
Putting those numbers together, the starting price for the iPhone 18 Pro could land between $1,299 and $1,399 in the US, with the Pro Max starting even higher .
The root cause of the price hike is a global shortage of DRAM and NAND flash memory. AI datacenters are consuming an estimated 70% of global DRAM supply, forcing memory prices to surge 63–75% year-over-year . Manufacturers like Samsung and Micron have shifted production to enterprise-grade memory for AI servers, squeezing supply for consumer electronics .
As a result, the cost of the 12GB of DRAM in the iPhone 18 Pro could rise from about $39 (in the iPhone 17 Pro) to as much as $145 — a 272% increase . NAND flash costs are also climbing sharply .
The iPhone 18 Pro lineup looks set to be a landmark release: genuine firsts in chip technology, camera hardware, and launch strategy. But those innovations come at a steep cost — and the main reason has little to do with Apple and everything to do with an AI industry that is vacuuming up the world's memory supply.