Make safety and privacy the default setting. Rather than relying on reactive content moderation after harm occurs, the guidelines mandate that age-appropriate design, privacy protections, and safety must be embedded into platforms from the start . This “safety by design” principle requires companies to anticipate and prevent risks before a product is ever released
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Pass robust, coordinated legislation. The UN urges states to enact and enforce laws that address all forms of online violence and crimes against children. These legal frameworks must be integrated with existing child protection, education, health, and justice systems so that digital safety is not treated as a separate, siloed issue .
Hold tech companies accountable. A central shift in the guidelines is placing the primary burden of safety on the platforms that create the risks. “That means banning exploitative practices, regulating risky features… and requiring privacy, safety and age-appropriate design as the baseline,” the guidance states, rejecting the notion that families alone should police a dangerous environment .
As countries like Australia moved to lock children under 16 out of major platforms, Türk positioned the UN’s new guidance as a direct counterpoint to the ban-first approach. He did not argue for a lawless internet for kids but explained why access restrictions, when used as a primary policy tool, represent a failure of imagination and regulation.
Harm is a design choice. Türk was explicit that online abuse and mental health impacts are not accidental. They “result from design choices and business practices that compromise safety, including addictive features like infinite scroll, auto-play, and persistent app notifications,” he stated . If the danger is manufactured by the product, he reasoned, simply removing the user does not fix the product. It only relocates the risk.
Bans can backfire. The guidelines warn that age restrictions and blanket bans do not address the underlying dangerous features and can prove counterproductive by pushing children toward unregulated, less safe corners of the internet . UNICEF had previously cautioned that "social media bans come with their own risks, and they may even backfire" by cutting young people off from vital support networks and information without making the unregulated spaces they drift into any safer
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The burden must shift to industry. “The priority should be holding tech companies accountable, not banning children from the digital world,” the UN guidance states . Türk insisted that states must use their regulatory power to force tech giants to embed child safety into their platforms by design, rather than leaving it to parents and children to survive in a hostile digital landscape
. “Blanket social media bans are not a one-off panacea for what is a multifaceted issue,” he said, demanding systemic accountability instead of simplistic gatekeeping
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The alternative model offered by the UN requires companies to conduct child rights impact assessments, establish effective enforcement mechanisms, and ensure independent oversight of their systems . This means algorithms must be audited for how they serve content to minors, default privacy settings must be locked to their highest level, and profitable engagement loops like infinite scroll must be dismantled where they demonstrably cause harm. The approach aims to protect all children, without exception, by fundamentally altering the architecture of the platforms they use.
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