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Tollyjoy Is Winding Down After 55 Years
Tollyjoy announced on September 15, 2026, that it would wind down after 55 years. The brand advertised farewell prices through retail partners while stocks last, so customers should check current availability with individual retailers.
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Key takeaways
- Tollyjoy announced on September 15, 2026, that it would wind down after 55 years.
- The brand advertised farewell prices through retail partners while stocks last, so customers should check current availability with individual retailers.
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openai.comCreate a landscape editorial hero image for this Studio Global article: What did Singapore baby-care brand Tollyjoy announce in September 2026 about winding down after 55 years, what is known about when its produ. Article summary: Tollyjoy announced on September 15, 2026, that it would “wind down the brand” after 55 years, saying it would soon take its “final bow”. It did not give a final closure date or a date when all products would leave shelve. Topic tags: general, general web, news. Style: premium digital editorial illustration, source-backed research mood, clean composition, high detail, modern web publication hero. Use reference image context only for broad subject, composition, and topical grounding; do not copy the exact image. Avoid: logos, brand marks, copyrighted characters, real person likenesses, fake screenshots, UI text, readable text, watermarks, charts with fake numbers
Singapore baby-care brand Tollyjoy said on September 15, 2026, that it would take its “final bow” and wind down after 55 years. The announcement did not set a final closure date or say when every product would leave shelves. 3
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Can customers still buy Tollyjoy products?
In its farewell message, Tollyjoy invited customers to buy remaining products from retail partners at special prices while stocks last. It did not promise that every retailer would continue to carry them. 15
The availability picture subsequently changed: Tollyjoy said its products were no longer being sold in Singapore, although some remained available in Malaysia. Customers looking for remaining stock should check with a retailer rather than assume the farewell offer is still available in Singapore. No date has been given for when all products will disappear from shelves. 7
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How did Tollyjoy grow?
Tan Khung Ngee and his wife, Tan Hong Keow, founded Tollyjoy in Singapore in 1971. The family business grew from a manufacturing operation with about 100 workers into a regional mother-and-baby-care brand selling hundreds of products. Its offerings included feeding bottles and other baby- and mother-care goods marketed under the Tollyjoy and Little Precious names. It remains unclear whether Little Precious will also close. 2
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Their son, Tan Wee Keng, is Tollyjoy’s chief executive. A historical report put the business at about 200 employees and S$16 million in annual revenue in 2016; those figures should not be read as its size or revenue when it announced the wind-down in 2026. 2
Why is the brand winding down?
Tan Wee Keng said the decision was not driven by financial considerations. The company did not identify the specific factors that led to it or provide a firm shutdown timeline. It said it would manage remaining inventory and employees’ welfare as it wound down. 6
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Tollyjoy called its farewell bittersweet and thanked the families who had welcomed the brand into their homes. Although its products would eventually leave retail shelves, it said it hoped the memories and milestones associated with them would endure. 15
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Tollyjoy announced on September 15, 2026, that it would wind down after 55 years.
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Tollyjoy announced on September 15, 2026, that it would wind down after 55 years. The brand advertised farewell prices through retail partners while stocks last, so customers should check current availability with individual retailers.