Assets under management in US leveraged semiconductor ETFs collapsed by 39% — from a June peak of roughly $163 billion to $100 billion — a $63 billion deleveraging . This was the largest such drawdown since April 2025 and amplified the selling cascade as forced liquidation met falling prices
.
South Korea — home to Samsung Electronics and SK Hynix, two of the world's largest memory chipmakers — became an epicenter of the rout. The Korea Exchange activated circuit-breakers seven times in July alone (versus zero in all of 2025) as the KOSPI plunged . While the government unveiled an $880 billion chip and AI investment plan in late June
, shares of Samsung and SK Hynix actually fell on the announcement as investors 'sold the news'
. Regulators had also allowed more than a dozen new leveraged products, which contributed to extreme retail-driven volatility
. By late July, the KOSPI closed down nearly 11% in a single day, its eighth circuit breaker of 2026
.
The selloff occurred against a backdrop of record semiconductor industry sales. The iShares MSCI Global Semiconductors ETF was described as 'caught between two opposing narratives: an industry generating unprecedented revenue and a market that has turned sharply against chip stocks' . This divergence was central to the debate over whether the selloff was a healthy correction or the end of the AI cycle.
Retail traders suffered heavy losses. According to JPMorgan and Vanda Research, individual investors piled out of hardware and AI stocks at exactly the wrong time — selling near the bottom just before the late-July rebound . The scale of wealth destruction was enormous: the sector shed $2.2 trillion in market cap in a single month, with retail investors heavily concentrated in leveraged semiconductor ETFs that suffered the 39% AUM collapse
.
The catalyst for the reversal came on July 30. Microsoft surged about 16% on blowout earnings, adding roughly $450 billion in market value in a single session — one of the largest single-day market-cap gains in history . Amazon also delivered better-than-expected results, lifting sentiment across the tech sector
.
Hedge funds snapped up US semiconductor stocks at the fastest pace in at least 3.5 years in mid-July, with their allocation to the sector climbing back to near two-month highs . This institutional buying provided a floor under prices and signaled that professional money viewed the pullback as overdone.
After indiscriminate selling in July, investors began distinguishing between AI winners and laggards. The SOX rebounded sharply in the final days of July, clawing back some of the historic monthly loss .
The July selloff was a violent convergence of AI spending anxiety, forced hedge fund and leveraged ETF deleveraging, South Korean retail-driven volatility exacerbated by policy missteps, and significant retail losses. The rebound was fueled by concrete earnings validation from Microsoft and Amazon and a swift return of institutional buyers betting the correction was overdone. The forward outlook remains divided: the industry's revenue fundamentals are at all-time highs, but the market is now far more skeptical that the AI spending spree can continue without interruption, leaving chip stocks vulnerable to further whipsaws.