The errors were concentrated in a special exhibition of Long March-themed woodcut prints. One caption even repeated the same line twice without any variation .
The explanation emerged quickly from the co-organizer, Beijing Earth's Red Ribbon Culture Media Co. The erroneous text was not an official caption at all. It was the artist Shen Yaoyi's personal working notes — handwritten draft labels he had created in a print shop in 2021 for his own reference when he was organizing the works after a previous exhibition at the National Grand Theater . Those notes were never intended for public display and were never proofread.
During preparation for the Zhejiang museum exhibition, staff from the co-organizer mistakenly placed those draft notes inside the frames as display text, without removing them or reviewing their content . The museum itself admitted in its August 13 apology that it had failed to catch the errors due to 'insufficient proofreading at the final stage of installation and lax review of caption text'
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The museum pulled the offending items, conducted two rounds of expert review, and reopened the exhibition . The co-organizer issued its own apology on the evening of August 12, vowing to 'strictly implement work standards and prevent similar issues from happening again'
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The errors caused particular backlash for several reasons tied to the political context and the museum's standing.
The Chinese authorities have heavily promoted 'red tourism' (红色旅游) as a form of patriotic education, encouraging citizens to visit revolutionary sites and learn Party history . The state has invested heavily in museums and memorials that present the Communist Party's revolutionary narrative as authoritative. An error that turns 'Red Army' into 'red car' directly contradicts that goal, making the state's own institutions look careless about the very history they are tasked with preserving
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The Zhejiang Provincial Museum is a national first-grade museum — the highest classification in China . Reports placed its annual operating budget at around 250 million yuan (~$35 million)
. Critics asked how an institution with that level of funding could allow basic spelling errors in a politically sensitive exhibition, particularly one meant to honor a foundational event in Party history.
Chinese state media commentators noted that the museum had apologized twice in one month and argued the errors reflected a 'frivolous attitude' and a lack of 'professional bottom line' . The phrase 'frivolous attitude' (浮躁心态) became a key criticism: the museum was seen as rushing through the setup of a politically important exhibition without giving it the seriousness it deserved.
The SCMP framed the blunders as raising questions about the reliability of state institutions when they cannot correctly spell the names of revolutionary leaders or the Red Army itself . The incident fed into a broader conversation about error-filled tourist signs in public spaces across China, with travelers sharing examples on social media and expressing concern about the effect on the country's image
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The SCMP reported that the Zhejiang incident was 'one of a number of similar blunders' across Chinese museums in Communist Party-themed displays . While specific details of other museums were not fully detailed in the available sources, the broader pattern of error-filled tourist signs in public spaces has been noted, with travelers sharing examples of mistranslations and spelling errors on social media
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The Zhejiang Provincial Museum's formal apology on August 13, 2026, outlined specific corrective actions :
The museum stated it would 'strictly adhere to the bottom line of accuracy and rigor in exhibitions and resolutely prevent similar issues from recurring' .
The caption errors at the Zhejiang Provincial Museum serve as a case study in the tension between political messaging and professional curatorial standards. When a museum tasked with preserving and presenting revolutionary history treats its own exhibition text so casually that an artist's unchecked working notes end up on the wall, it doesn't just make a spelling mistake — it undermines the credibility of the entire narrative it is meant to uphold.