Visoid was founded in 2023 in Oslo, Norway, by Mark Szoke and Joachim Holwech . Szoke, a former architect and visualization designer who started working in 3ds Max at age 16, serves as CEO . Holwech, a serial entrepreneur with a background in product development and AI, serves as CPO .
Visoid's AI platform takes an architect's existing 3D model — exported from Revit, SketchUp, Rhino, ArchiCAD, or other CAD tools — and generates photorealistic renderings in minutes . The workflow is straightforward: users set up their scene and textures in their design application, export the 3D view to Visoid, describe the desired image, and hit render . The AI handles the heavy lifting on cloud servers, producing results in seconds . By February 2026, leading firms such as Nordic, Leo A Daly, and S+A had collectively generated over 6 million visualizations on the platform . Visoid currently serves customers in over 120 countries .
The critical difference is that Visoid starts from the architect's actual geometry. General-purpose tools like Midjourney and DALL-E generate images purely from text descriptions — every image is a fresh, unbounded generation with no connection to real project geometry . Visoid preserves the original design intent, materials, and spatial layout because it works from the architect's own 3D model . As CEO Mark Szoke put it, the platform rewards proper 3D modeling: "garbage in, garbage out" . The tool also plugs directly into professional architectural pipelines via plugins rather than requiring architects to leave their existing tools .
| Feature | Visoid | Midjourney / DALL-E |
|---|---|---|
| Input source | Architect's actual 3D model | Text prompt only |
| Design accuracy | Preserves original geometry and materials | Artistic interpretation; geometry can hallucinate |
| Workflow integration | Plugins for Revit, SketchUp, Rhino, ArchiCAD | Standalone; no BIM/CAD integration |
| Rendering time | Seconds to minutes | Seconds per generation, but no project memory |
| Project context | Retained across iterations | Lost — every image is a new prompt |
Visoid plans to use the funding to accelerate product development, expand internationally, and double its staff . The company will expand its engineering, product, and commercial teams, develop additional AI capabilities for architectural workflows, grow its international customer base, and strengthen partnerships with architecture and design firms . Co-founder Joachim Holwech said the company is entering its next stage of growth following more than two years of expanding its user base .
Visoid was founded in 2023 in Oslo, Norway, by Mark Szoke and Joachim Holwech . Szoke, a former architect and visualization designer who started working in 3ds Max at age 16, serves as CEO . Holwech, a serial entrepreneur with a background in product development and AI, serves as CPO .
Visoid's AI platform takes an architect's existing 3D model — exported from Revit, SketchUp, Rhino, ArchiCAD, or other CAD tools — and generates photorealistic renderings in minutes . The workflow is straightforward: users set up their scene and textures in their design application, export the 3D view to Visoid, describe the desired image, and hit render . The AI handles the heavy lifting on cloud servers, producing results in seconds . By February 2026, leading firms such as Nordic, Leo A Daly, and S+A had collectively generated over 6 million visualizations on the platform . Visoid currently serves customers in over 120 countries .
The critical difference is that Visoid starts from the architect's actual geometry. General-purpose tools like Midjourney and DALL-E generate images purely from text descriptions — every image is a fresh, unbounded generation with no connection to real project geometry . Visoid preserves the original design intent, materials, and spatial layout because it works from the architect's own 3D model . As CEO Mark Szoke put it, the platform rewards proper 3D modeling: "garbage in, garbage out" . The tool also plugs directly into professional architectural pipelines via plugins rather than requiring architects to leave their existing tools .
| Feature | Visoid | Midjourney / DALL-E |
|---|---|---|
| Input source | Architect's actual 3D model | Text prompt only |
| Design accuracy | Preserves original geometry and materials | Artistic interpretation; geometry can hallucinate |
| Workflow integration | Plugins for Revit, SketchUp, Rhino, ArchiCAD | Standalone; no BIM/CAD integration |
| Rendering time | Seconds to minutes | Seconds per generation, but no project memory |
| Project context | Retained across iterations | Lost — every image is a new prompt |
Visoid plans to use the funding to accelerate product development, expand internationally, and double its staff . The company will expand its engineering, product, and commercial teams, develop additional AI capabilities for architectural workflows, grow its international customer base, and strengthen partnerships with architecture and design firms . Co-founder Joachim Holwech said the company is entering its next stage of growth following more than two years of expanding its user base .