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Iceland's Sowilo Raises Pre-Seed to Expand Catecut, an AI Fashion Product Intelligence Platform
Icelandic startup Sowilo has raised an undisclosed pre seed round to expand Catecut, an AI platform that automatically generates product titles, descriptions, metadata, tags, and alt text from fashion product images.
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- Icelandic startup Sowilo has raised an undisclosed pre seed round to expand Catecut, an AI platform that automatically generates product titles, descriptions, metadata, tags, and alt text from fashion product images.
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openai.comCreate a landscape editorial hero image for this Studio Global article: What are the key details about Iceland's Sowilo raising a pre-seed round to expand its AI-powered fashion product intelligence platform Cate. Article summary: Here are the key details from multiple sources covering the announcement, which was made on July 21, 2026 [1][7].. Topic tags: general, general web, user generated. Style: premium digital editorial illustration, source-backed research mood, clean composition, high detail, modern web publication hero. Use reference image context only for broad subject, composition, and topical grounding; do not copy the exact image. Avoid: logos, brand marks, copyrighted characters, real person likenesses, fake screenshots, UI text, readable text, watermarks, charts with fake numbers, clickbait thumbnails, icons, and tiny thumbnail layouts. Make it useful as an illustrative visu
On July 21, 2026, Icelandic fashion-tech startup Sowilo ehf. announced a pre-seed funding round to expand its AI-powered product intelligence platform, Catecut, and support the global launch of its Shopify app . The round amount was not disclosed
.
Investors
The round was led by Kría fund (Iceland's New Business Venture Fund), with participation from TGC Capital (based in the Netherlands and India) and angel investors from Iceland and Australia .
Platform Capabilities
Catecut uses proprietary computer vision AI to analyze a retailer's own product images and automatically generate :
- Product titles
- Product descriptions
- SEO metadata
- Tags
- Alt text
The AI identifies garments and their design attributes directly from the imagery, eliminating the need for manual data entry .
Global Availability & Features
The Catecut app went live on the Shopify App Store concurrently with the funding announcement . Key features include
:
- Multilingual support: Generates content in multiple languages
- Brand-specific content: Retailers can tailor outputs to their brand voice
- Platform-agnostic: While the Shopify app provides direct integration, Catecut is designed as a platform-agnostic solution
User Base
Catecut is already in use among jewellery and apparel retailers in the US and international enterprise retailers (specific customer names were not disclosed in the reporting) .
Founding & Team
Sowilo was founded in 2024 in Reykjavík, Iceland, by Heiðrún Ósk Sigfúsdóttir .
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What is the short answer to "Iceland's Sowilo Raises Pre-Seed to Expand Catecut, an AI Fashion Product Intelligence Platform"?
Icelandic startup Sowilo has raised an undisclosed pre seed round to expand Catecut, an AI platform that automatically generates product titles, descriptions, metadata, tags, and alt text from fashion product images.
Sources
- todaysstartupnews.comIceland's Sowilo Raises Pre-Seed Funding to Expand Catecut, Its AI-Powered Fashion Product Intelligence Platform
- catecut.comCatecut releases new Shopify app, raises pre-seed round
- venturepost.coSowilo raises undisclosed pre-seed for AI fashion product data tool
- thesaasnews.comSowilo Secures Pre-Seed - The SaaS News
- hansaindex.comSowilo - HansaIndex · The signal layer of Baltoscandia.
- saasrise.comSowilo raises pre‑seed to expand AI fashion platform Catecut
- fundup.aiLatest Insights
- hansaindex.comSowilo: Sowilo launched its Shopify app for the Catecut platform, enabling global access for online retailers.
- preqin.comCatecut Asset Profile | Preqin
- euis.euJuly 22, 2026 - EU Information Service
- projectstartups.comSowilo — Pre-Seed | RetailTech, AI/ML | Reykjavik, Iceland
- allthingsfashiontech.substack.comCan You Really Be A Sustainable Brand If You IPO?
- linkedin.comCatecut AI Fashion Product Intelligence Platform Raises ...
- linkedin.comIceland's Sowilo Raises Pre-Seed Funding for Fashion AI ...
- linkedin.comSowilo Raises Funding for Fashion Product Intelligence ...
- linkedin.comSowilo Raises Pre-Seed for AI Fashion Intelligence Platform - LinkedIn