The round was led by Kría fund (Iceland's New Business Venture Fund), with participation from TGC Capital (based in the Netherlands and India) and angel investors from Iceland and Australia .
Catecut uses proprietary computer vision AI to analyze a retailer's own product images and automatically generate :
The AI identifies garments and their design attributes directly from the imagery, eliminating the need for manual data entry .
The Catecut app went live on the Shopify App Store concurrently with the funding announcement . Key features include :
Catecut is already in use among jewellery and apparel retailers in the US and international enterprise retailers (specific customer names were not disclosed in the reporting) .
Sowilo was founded in 2024 in Reykjavík, Iceland, by Heiðrún Ósk Sigfúsdóttir .
The round was led by Kría fund (Iceland's New Business Venture Fund), with participation from TGC Capital (based in the Netherlands and India) and angel investors from Iceland and Australia .
Catecut uses proprietary computer vision AI to analyze a retailer's own product images and automatically generate :
The AI identifies garments and their design attributes directly from the imagery, eliminating the need for manual data entry .
The Catecut app went live on the Shopify App Store concurrently with the funding announcement . Key features include :
Catecut is already in use among jewellery and apparel retailers in the US and international enterprise retailers (specific customer names were not disclosed in the reporting) .
Sowilo was founded in 2024 in Reykjavík, Iceland, by Heiðrún Ósk Sigfúsdóttir .