Google Pixel Tag: Full Specs, Price, Release Date, and How It Compares to AirTag
Google's first item tracker costs $29 (single) or $99 (four pack), goes on sale November 11, 2026, and works with any Android 9.0+ device via the Find Hub crowdsourced network.
Published byEdited with DeepSeek-V4-FlashImages generated with GPT Image 1.5
Google's first item tracker costs $29 (single) or $99 (four pack), goes on sale November 11, 2026, and works with any Android 9.0+ device via the Find Hub crowdsourced network.
What are the key details about Google's newly unveiled $29 Pixel Tag Bluetooth item tracker, including its launch date, pricing, design specGoogle's Pixel Tag features a pill-shaped, pebble-like design in Fog color, with a silver metal front and a built-in speaker.
AI Prompt
Create a landscape editorial hero image for this Studio Global article: What are the key details about Google's newly unveiled $29 Pixel Tag Bluetooth item tracker, including its launch date, pricing, design spec. Article summary: Here are the key details on Google's newly announced Pixel Tag.. Topic tags: general, general web, user generated. Style: premium digital editorial illustration, source-backed research mood, clean composition, high detail, modern web publication hero. Use reference image context only for broad subject, composition, and topical grounding; do not copy the exact image. Avoid: logos, brand marks, copyrighted characters, real person likenesses, fake screenshots, UI text, readable text, watermarks, charts with fake numbers, clickbait thumbnails, icons, and tiny thumbnail layouts. Make it useful as an illustrative visual, not as factual evidence.
openai.com
Google has officially entered the Bluetooth item tracker market with the Pixel Tag, announced on August 12, 2026 at the Made by Google event alongside the Pixel 11 series . Priced at in the US (€34.90 in Europe) for a single unit and , the Pixel Tag is positioned to compete directly with Apple's AirTag and Samsung's Galaxy SmartTag . It goes on sale .
Studio Global AI
Continue your research
This page includes a source-backed answer you can continue inside Studio Global.
What is the short answer to "Google Pixel Tag: Full Specs, Price, Release Date, and How It Compares to AirTag"?
Google's first item tracker costs $29 (single) or $99 (four pack), goes on sale November 11, 2026, and works with any Android 9.0+ device via the Find Hub crowdsourced network.
Google Pixel Tag: Full Specs, Price, Release Date, and How It Compares to AirTag
Google's first item tracker costs $29 (single) or $99 (four pack), goes on sale November 11, 2026, and works with any Android 9.0+ device via the Find Hub crowdsourced network.
Published byEdited with DeepSeek-V4-FlashImages generated with GPT Image 1.5
Google's first item tracker costs $29 (single) or $99 (four pack), goes on sale November 11, 2026, and works with any Android 9.0+ device via the Find Hub crowdsourced network.
What are the key details about Google's newly unveiled $29 Pixel Tag Bluetooth item tracker, including its launch date, pricing, design specGoogle's Pixel Tag features a pill-shaped, pebble-like design in Fog color, with a silver metal front and a built-in speaker.
AI Prompt
Create a landscape editorial hero image for this Studio Global article: What are the key details about Google's newly unveiled $29 Pixel Tag Bluetooth item tracker, including its launch date, pricing, design spec. Article summary: Here are the key details on Google's newly announced Pixel Tag.. Topic tags: general, general web, user generated. Style: premium digital editorial illustration, source-backed research mood, clean composition, high detail, modern web publication hero. Use reference image context only for broad subject, composition, and topical grounding; do not copy the exact image. Avoid: logos, brand marks, copyrighted characters, real person likenesses, fake screenshots, UI text, readable text, watermarks, charts with fake numbers, clickbait thumbnails, icons, and tiny thumbnail layouts. Make it useful as an illustrative visual, not as factual evidence.
openai.com
Google has officially entered the Bluetooth item tracker market with the Pixel Tag, announced on August 12, 2026 at the Made by Google event alongside the Pixel 11 series . Priced at in the US (€34.90 in Europe) for a single unit and , the Pixel Tag is positioned to compete directly with Apple's AirTag and Samsung's Galaxy SmartTag . It goes on sale .
Studio Global AI
Continue your research
This page includes a source-backed answer you can continue inside Studio Global.
What is the short answer to "Google Pixel Tag: Full Specs, Price, Release Date, and How It Compares to AirTag"?
Google's first item tracker costs $29 (single) or $99 (four pack), goes on sale November 11, 2026, and works with any Android 9.0+ device via the Find Hub crowdsourced network.
Here is a complete breakdown of its specifications, design, tracking technology, software ecosystem, and known limitations.
Design and Physical Specifications
The Pixel Tag adopts a distinctive pill-shaped (oblong, pebble-like) form factor, a clear departure from the circular disk design of the AirTag . Its dimensions are 46.1 × 28 × 5.4 mm (roughly 1.8 × 1.1 × 0.21 inches) and it weighs just 11.8 g total (8.8 g without the battery) .
Color: A single color option called "Fog" — a light grayish hue .
Materials: Silver metal front face with a "G" logo and speaker cutout; a plastic "Fog" back panel .
Durability: IP67 rated — submersible up to 1 meter for 30 minutes .
Battery: User-replaceable CR2032 coin cell, accessed by pressing down and twisting the back cover; rated for over one year of use .
Mounting: There is no built-in keyring hole or lanyard loop. Users will need a separate case or holder to attach it to keys, bags, or other items .
Connectivity and Tracking Technology
The Pixel Tag is equipped with a combination of modern wireless technologies for accurate location tracking:
Bluetooth Channel Sounding (Bluetooth 6.0 standard): This provides more accurate distance measurements with lower power consumption compared to AirTag and Galaxy SmartTag . Note that Channel Sounding requires Android 16 and Bluetooth 6.0 hardware .
Ultra-Wideband (UWB): Confirmed for Precision Finding, contrary to early leaks that suggested its absence . UWB precision finding works up to 50 meters from the paired phone on compatible UWB-enabled Android devices .
Built-in speaker: Plays a sound to help you locate the tag audibly .
Accelerometer: Included for motion detection .
Software and Find Hub Integration
The Pixel Tag works with any Android device running Android 9.0 or later and also integrates with Pixel Watch . Setup uses Android's Fast Pair system .
It relies on Google's Find Hub network (formerly Find My Device), which leverages a crowdsourced network of over one billion Android devices to locate lost items even when they are out of Bluetooth range . All location data shared through the Find Hub network is end-to-end encrypted, meaning Google cannot read the location data .
Left Behind alerts proactively notify you if you accidentally leave an item behind . The Find Hub app can also play a sound on the tag to help find it nearby .
Key Find Hub Limitations vs. Apple's Find My Network
While functional, Google's Find Hub has several notable software limitations compared to Apple's Find My network:
No location history tracking: Find Hub only shows the single most-recent location of a tag, not a timeline of where it has been .
No "ring your phone" feature: You cannot trigger your phone to ring from the tracker button. Only the tag itself can be rung from the Find Hub app .
No robust offline-only mode: The network's functionality is more dependent on internet connectivity compared to Apple's system .
No pairing lock: User reports indicate a lack of account-level pairing lock. This means a stranger who finds your Pixel Tag could potentially reset it and pair it to their own account, unlike AirTags which remain linked to the original owner's Apple ID . This is a user-reported concern and not an official Google stance.
Anti-Stalking Protections
The Pixel Tag supports the cross-platform Detecting Unwanted Location Trackers (DULT) specification co-developed by Apple and Google and implemented since 2024 . This means both Android and iOS users will receive automatic alerts if an unknown Pixel Tag is traveling with them . The Find Hub app also includes features to temporarily pause location tracking from a detected unknown tag .
Summary of Specifications
Feature
Detail
Price
$29 (single), $99 (four-pack); €34.90 in Europe
Release Date
In retail on November 11, 2026; announced August 12, 2026
Dimensions
46.1 × 28 × 5.4 mm
Weight
11.8 g (8.8 g without battery)
Color
Fog
Water Resistance
IP67
Battery
Replaceable CR2032, >1 year life
Connectivity
Bluetooth 6.0 (Channel Sounding), UWB
OS Compatibility
Android 9.0+
Network
Google Find Hub (end-to-end encrypted)
gizmodo.com
Google Couldn't Resist Making Its Own AirTag-Like Item Tracker
Here is a complete breakdown of its specifications, design, tracking technology, software ecosystem, and known limitations.
Design and Physical Specifications
The Pixel Tag adopts a distinctive pill-shaped (oblong, pebble-like) form factor, a clear departure from the circular disk design of the AirTag . Its dimensions are 46.1 × 28 × 5.4 mm (roughly 1.8 × 1.1 × 0.21 inches) and it weighs just 11.8 g total (8.8 g without the battery) .
Color: A single color option called "Fog" — a light grayish hue .
Materials: Silver metal front face with a "G" logo and speaker cutout; a plastic "Fog" back panel .
Durability: IP67 rated — submersible up to 1 meter for 30 minutes .
Battery: User-replaceable CR2032 coin cell, accessed by pressing down and twisting the back cover; rated for over one year of use .
Mounting: There is no built-in keyring hole or lanyard loop. Users will need a separate case or holder to attach it to keys, bags, or other items .
Connectivity and Tracking Technology
The Pixel Tag is equipped with a combination of modern wireless technologies for accurate location tracking:
Bluetooth Channel Sounding (Bluetooth 6.0 standard): This provides more accurate distance measurements with lower power consumption compared to AirTag and Galaxy SmartTag . Note that Channel Sounding requires Android 16 and Bluetooth 6.0 hardware .
Ultra-Wideband (UWB): Confirmed for Precision Finding, contrary to early leaks that suggested its absence . UWB precision finding works up to 50 meters from the paired phone on compatible UWB-enabled Android devices .
Built-in speaker: Plays a sound to help you locate the tag audibly .
Accelerometer: Included for motion detection .
Software and Find Hub Integration
The Pixel Tag works with any Android device running Android 9.0 or later and also integrates with Pixel Watch . Setup uses Android's Fast Pair system .
It relies on Google's Find Hub network (formerly Find My Device), which leverages a crowdsourced network of over one billion Android devices to locate lost items even when they are out of Bluetooth range . All location data shared through the Find Hub network is end-to-end encrypted, meaning Google cannot read the location data .
Left Behind alerts proactively notify you if you accidentally leave an item behind . The Find Hub app can also play a sound on the tag to help find it nearby .
Key Find Hub Limitations vs. Apple's Find My Network
While functional, Google's Find Hub has several notable software limitations compared to Apple's Find My network:
No location history tracking: Find Hub only shows the single most-recent location of a tag, not a timeline of where it has been .
No "ring your phone" feature: You cannot trigger your phone to ring from the tracker button. Only the tag itself can be rung from the Find Hub app .
No robust offline-only mode: The network's functionality is more dependent on internet connectivity compared to Apple's system .
No pairing lock: User reports indicate a lack of account-level pairing lock. This means a stranger who finds your Pixel Tag could potentially reset it and pair it to their own account, unlike AirTags which remain linked to the original owner's Apple ID . This is a user-reported concern and not an official Google stance.
Anti-Stalking Protections
The Pixel Tag supports the cross-platform Detecting Unwanted Location Trackers (DULT) specification co-developed by Apple and Google and implemented since 2024 . This means both Android and iOS users will receive automatic alerts if an unknown Pixel Tag is traveling with them . The Find Hub app also includes features to temporarily pause location tracking from a detected unknown tag .
Summary of Specifications
Feature
Detail
Price
$29 (single), $99 (four-pack); €34.90 in Europe
Release Date
In retail on November 11, 2026; announced August 12, 2026
Dimensions
46.1 × 28 × 5.4 mm
Weight
11.8 g (8.8 g without battery)
Color
Fog
Water Resistance
IP67
Battery
Replaceable CR2032, >1 year life
Connectivity
Bluetooth 6.0 (Channel Sounding), UWB
OS Compatibility
Android 9.0+
Network
Google Find Hub (end-to-end encrypted)
gizmodo.com
Google Couldn't Resist Making Its Own AirTag-Like Item Tracker