Greenpeace East Asia activists directly confronted Nvidia CEO Jensen Huang outside a Taipei hotel on May 28, 2026, to demand he tackle the company's surging supply chain emissions, which have more than doubled to over... The protest was fueled by new research showing a more than 350% surge in electricity consumption...

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Greenpeace activists took their campaign for a cleaner AI industry directly to Nvidia CEO Jensen Huang on May 28, 2026, intercepting him outside a hotel in Taipei’s Songshan District. The confrontation was the culmination of a months-long campaign targeting what the environmental group calls Nvidia’s “green illusion” — a public image of innovation that masks a supply chain heavily dependent on fossil fuels in East Asia.
The activists, from Greenpeace East Asia, presented Huang with a 3D-printed model demanding action. The face-to-face protest in Taipei followed a series of earlier actions, most notably a mobile billboard campaign in San Jose, California, during Nvidia’s flagship GTC conference in March 2026, where the message to Huang was blunt: “Jensen, Choose Your Future” .
The Taipei protest wasn't a spontaneous event. It was backed by a growing body of research from Greenpeace East Asia, including reports titled “Nvidia’s Green Illusion” and “Chipping Point,” which paint a stark picture of the environmental cost of the AI boom.
The numbers are dramatic. According to Greenpeace’s research, electricity consumption from the global manufacture of AI chips soared by more than 350% between 2023 and 2024 . This surge is concentrated in East Asia, where most of the world’s advanced semiconductors are produced.
In Taiwan alone, the emissions from AI chipmaking skyrocketed from 41,200 metric tons in 2023 to 185,700 metric tons in 2024 — a more than fourfold increase in a single year . This growth is primarily being met by fossil fuels rather than new renewable energy sources, a trend Greenpeace warns is creating a dangerous “fossil fuel lock-in”
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Nvidia’s own emissions data reflects this scale. An analysis found that the company’s supply chain emissions—classified as Scope 3—have risen sharply. According to a Greenpeace report, they more than doubled from 2.97 million tonnes of CO₂ equivalent in fiscal year 2023 to 6.03 million tonnes in fiscal year 2025, an amount roughly equal to the annual emissions of more than 125,700 US households . Another Greenpeace document placed the figure for fiscal year 2025 at 6.91 million tonnes of CO₂ equivalent, nearly double the 3.51 million tonnes from fiscal year 2023
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Critically, over 80% of Nvidia's total carbon footprint comes from its supply chain, much of which is in East Asia . Despite this, the company has not set a clear target to cut these emissions or made direct investments in renewable energy projects in its key manufacturing hubs like Taiwan and South Korea
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An investigation into Nvidia’s 20 largest suppliers, which represent over 50% of its cost of goods sold, revealed a significant gap in clean energy adoption. The report found a “decarbonization deficit” in its East Asian supply chain, where just 24% of supplier electricity came from renewables, compared to over 80% among its North American suppliers . This discrepancy led Greenpeace to rank Nvidia last among major AI companies on supply chain decarbonization efforts
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The confrontation in Taipei was tied to Greenpeace’s global “Clean AI, Clean Future” campaign, which lays out a clear set of demands for the world’s most valuable chipmaker .
The underlying argument is straightforward. Greenpeace contends that Nvidia cannot position itself as the engine of a 21st-century “AI industrial revolution” while its supply chain remains powered by what they describe as “19th-century energy sources” .
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Greenpeace East Asia activists directly confronted Nvidia CEO Jensen Huang outside a Taipei hotel on May 28, 2026, to demand he tackle the company's surging supply chain emissions, which have more than doubled to over...
Greenpeace East Asia activists directly confronted Nvidia CEO Jensen Huang outside a Taipei hotel on May 28, 2026, to demand he tackle the company's surging supply chain emissions, which have more than doubled to over... The protest was fueled by new research showing a more than 350% surge in electricity consumption from AI chipmaking worldwide and a fourfold rise in emissions from Taiwan's chip sector between 2023 and 2024, largely p...
Greenpeace is demanding Nvidia commit to 100% renewable energy across its entire supply chain by 2030, publish transparent annual updates on supplier emissions, and invest directly in new renewable capacity in Taiwan...