site:openai.com OR site:help.openai.com OR site:platform.openai.com ChatGPT Search Shopping OAI SearchBot GPTBot robots.txt referrals tracking merchants product feeds citations official OpenAI

The most relevant official OpenAI resources cover crawler controls, search visibility, referral tracking, shopping results, and merchant product feeds.

• Crawler controls: OAI-SearchBot enables inclusion in ChatGPT search, while GPTBot relates to potential model-training use. They can be allowed or blocked independently through robots.txt.

• Search inclusion and citations: Public websites may appear in ChatGPT search. Publishers should allow OAI-SearchBot for content to be discovered, summarized, cited, and linked; noindex can prevent indexing where supported.

• Referral tracking: Publishers that allow OAI-SearchBot can track referral traffic from ChatGPT using analytics platforms such as Google Analytics.

• ChatGPT Search: Search is available through ChatGPT’s web, desktop, and mobile interfaces and provides linked web sources.

• Shopping results: Queries with shopping intent may display products, images, details, merchant offers, purchase links, and—where eligible—Instant Checkout.

• Merchant visibility: Any public website or merchant can potentially appear in product discovery, subject to crawlability and relevance.

• Product feeds: Direct product-feed onboarding is currently limited to approved partners; OpenAI provides Agentic Commerce feed guidance and an application process.

Key official pages: crawler documentation , merchant-feed practices , ChatGPT Search help , shopping help , publisher guidance , and product-discovery guidance .