Merchant eligibility: “Any website or merchant can appear in ChatGPT search.”
Product feeds: “To make your products discoverable inside ChatGPT, merchants provide a structured product feed file that OpenAI ingests and indexes.”
Feed access in 2026: “Onboarding product feeds in ChatGPT is currently available to approved partners.”
Shopping presentation: For shopping-intent queries, ChatGPT can display product images, details, and purchase links; OpenAI says these organic product results are selected independently and are not ads.
A practical robots.txt configuration is:
User-agent: OAI-SearchBot
Allow: /
User-agent: GPTBot
Disallow: /
This permits potential ChatGPT Search discovery while opting out of GPTBot training collection, though it does not guarantee ranking or inclusion.
Merchant eligibility: “Any website or merchant can appear in ChatGPT search.”
Product feeds: “To make your products discoverable inside ChatGPT, merchants provide a structured product feed file that OpenAI ingests and indexes.”
Feed access in 2026: “Onboarding product feeds in ChatGPT is currently available to approved partners.”
Shopping presentation: For shopping-intent queries, ChatGPT can display product images, details, and purchase links; OpenAI says these organic product results are selected independently and are not ads.
A practical robots.txt configuration is:
User-agent: OAI-SearchBot
Allow: /
User-agent: GPTBot
Disallow: /
This permits potential ChatGPT Search discovery while opting out of GPTBot training collection, though it does not guarantee ranking or inclusion.