To test that hypothesis, Enigma has done something unusual. Instead of relying on trained operators or simulated environments, it deployed over 100 proprietary AI robots across dedicated hangar facilities in Israel and California and opened them to anyone, anywhere, in real time, at robots.online . Every interaction — how a person naturally gestures, speaks, or demonstrates a task — is captured to train Enigma's AI models and refine its interface design . The bet: studying how naive humans naturally try to control robots is the best way to build an interface that actually works .
Enigma was founded less than a year before its public launch by Jonathan Jacobi (CEO) and Gal Niv (CTO), both alumni of Unit 8200, the elite Israeli intelligence unit . Jacobi is also reported to be Microsoft's youngest-ever employee . The team's pedigree in cybersecurity and engineering gave investors confidence to back a company that has not yet named a valuation, customer, or revenue source .
| Detail | Value |
|---|---|
| Total raised | $71 million (some outlets round to $70M) |
| Lead investors | Index Ventures and Ribbit Capital |
| Other participants | Sarah Guo's Conviction Partners, plus angel investors from OpenAI, Anthropic, DeepMind, xAI, and others |
Index Ventures published a blog post on the same day confirming it led the round alongside Ribbit Capital, calling Jacobi and Niv's approach "fundamentally new" .
Enigma has built and deployed over 100 proprietary AI robots in dedicated hangar facilities in Israel and California . Anyone with an internet connection can interact with these robots live, in real time, at robots.online, which the company calls "the world's first live public AI robotics experience" .
The robots can perform a variety of tasks — painting, sword fighting, handling liquids, and even basic chemistry — designed to reveal how humans naturally try to communicate with physical machines .
Instead of using trained operators or synthetic computer simulations, Enigma opens its robots to untrained users from the general public . The company captures every interaction — gestures, speech, demonstration — and uses that data to train its AI models and refine its interface design .
This is the core hypothesis: the best way to build an intuitive interface is to study how naive humans naturally try to control robots, then design the interface around that behavior . As Jacobi put it in a LinkedIn post, the goal is to "make robots feel right, to everyone" and make using robots "as intuitive as using a laptop or a smartphone" .
Several important facts remain undisclosed:
In short, Enigma is a pre-revenue, pre-valuation research lab that raised an unusually large seed round based on team pedigree and a bold, testable thesis. The public launch of robots.online on July 27, 2026, is its first real experiment.