Each episode places Dimoldenberg in the passenger seat while an F1 driver acts as her driving instructor, blending humor with driving lessons . The show is produced by Dimz Inc. (Dimoldenberg's studio) in a paid partnership with Formula 1 .
The debut season drew over 289 million total views across its episodes . This massive audience helped secure a second season and demonstrated the appetite for personality-driven, non-race F1 content.
Six drivers appear in Season 2:
Episodes were filmed during the Spanish Grand Prix (Circuit de Barcelona-Catalunya) and the Austrian Grand Prix (Red Bull Ring, Spielberg) weekends . Dimoldenberg confirmed, "I am driving on the tracks in Barcelona and Spielberg. It was amazing to do three episodes on each track" .
Season 2 is a six-part weekly series that premiered July 22, with new episodes rolling out through July and August on Dimoldenberg's YouTube channel . The Leclerc episode runs about 10 minutes .
Early coverage praised the Leclerc episode as "viral," with Leclerc winning over fans through his relaxed, humorous demeanor . Motorsport.com reported that "Charles Leclerc delighted fans with his appearance as a driving instructor on Amelia Dimoldenberg’s 'Passenger Princess' series" .
The series is a clear part of Formula 1's broader push to reach younger, digital-native audiences through relaxed, personality-driven, non-race content. The partnership leverages Dimoldenberg's massive Gen Z following (from Chicken Shop Date) to humanize drivers and create shareable viral moments . A headliner article noted the "popular YouTube series returns with a new lineup of Formula 1 drivers after the debut season drew more than 289 million views" .