Early development initially built gameplay around traps — gadgets designed to be placed on the ground, inspired by the Salmon Run mode's Golden Egg collection mechanic, including a conveyor belt gadget that could automatically transport eggs . The team ultimately scrapped this approach because collecting and delivering Golden Eggs felt like it diluted the intense action . They removed the delivery requirement and narrowed the gadget set to focus purely on defeating enemies, creating the final Gadget system where players equip customizable tools from Speed, Power, and Tactical tank categories .
Early concept art depicted the Spirhalite Islands as a bright resort with picturesque ocean and white sand (similar to Splatoon 2's resort areas), but playtesters felt guilty attacking the cute, peaceful Salmonids in that setting, and the motive for progressing became unclear . Art director Sonoyama described the turning point: "We made a major shift, dramatically changing the design direction with the key concept of 'I've wound up in an outlandish environment'" . The team reworked everything — from environmental objects to lighting — adding trash, strange objects, and negative imagery to make the Salmonids look far more menacing and "out of the ordinary" than in previous games . The unsettling atmosphere was reinforced by music in techno, dub, and minimal styles, designed to feel "slightly unnerving" to Inklings and Octolings while sounding like ambient Salmonid music .
The name Raiders reflects the core gameplay loop and the player's role. The Mechanic protagonist and Deep Cut go on treasure hunts, raiding Spirhalite Islands for loot: "Hunt for treasure and fight off swarms of Salmonids," as described in the Direct overview . The title emphasizes the aggressive, expeditionary nature of the gameplay — you are raiding enemy territory for resources, not just defending or competing. The term also connects to the mechanic protagonist's scrappy, craftsman identity: building gadgets from salvaged materials and fighting through hostile territory alone or with allies . Nintendo has not given a single explicit "meaning of the name" statement, but the consistent framing of treasure hunting, plundering, and gadget-driven combat makes the "raiding" concept the clear thematic core.