Final Fantasy X 25th Anniversary: Switch 2 Launch, Museum Exhibition, and Full Merchandise Lineup

Square Enix is celebrating the 25th anniversary of Final Fantasy X with an unusually broad campaign spanning hardware, physical retail, interactive exhibitions, and cross-game mobile events. Here is a complete fact-checked guide to every confirmed event and product — and one major point of community frustration.

Anniversary Milestone and Official Celebrations

Final Fantasy X officially turned 25 on July 19, 2026. Square Enix designated all of July as the "Final Fantasy X 25th Anniversary Month," running a continuous "X Campaign" with events and collaborations across multiple titles.

Key highlights:

• Commemorative logo — Original character designer Tetsuya Nomura created a new illustration of Tidus and Yuna for the official anniversary logo.
• Dedicated website — Square Enix launched a special anniversary hub modeled after the Final Fantasy IX anniversary site, serving as the central portal for campaigns, merchandise, and announcements.
• Pop-up stores at Daimaru department stores — Two locations in Japan: Daimaru Shinsaibashi (July 3 – July 21) and Daimaru Tokyo (July 15 – July 28), selling exclusive FFX 25th anniversary apparel and the "FINAL FANTASY X 25th ANNIVERSARY × DAIMARU MATSUZAKAYA COLLECTION."
• Square Enix Pop-Up Store (Daimaru Tokyo) — A broader pop-up running July 17 – August 30, featuring FFX 25th anniversary goods plus early-sale Final Fantasy XIV merchandise and anniversary wall art displays.
• Exhibition: "FINAL FANTASY X MUSEUM -Memories of the Pyreflies-" — A dedicated museum at LUMINE ZERO (NEWoMan Shinjuku) in Tokyo from September 12–27, 2026, featuring rare behind-the-scenes development materials.
• Commemorative video — Square Enix released a special anniversary video on the official site.

Nintendo Switch 2 Launch: Final Fantasy X | X-2 HD Remaster

Digital release: July 23, 2026. Physical release: August 27, 2026 (Japan only).

Pricing:

• Japan: ¥6,688 (digital eShop)
• US: ~$49.99 (Nintendo.com listing)
• Europe: £44.99 / €49.99

What's new in the Switch 2 version (per the official Nintendo eShop page and Square Enix):

• Full HD remastered graphics — Characters, monsters, and backgrounds rebuilt at higher resolution.
• Fully remastered and arranged music — The score has been enhanced for this edition.
• Game Boost functions — High-speed mode, customizable encounter rate (including zero random encounters), and character stat boosts, features previously exclusive to PC versions.
• Over 100 hours of combined gameplay across Final Fantasy X and X-2.
• File size — 27.8 GB.
• Physical edition (Japan only) — The cartridge includes only one of the two games; the other requires a download code. This design ensures second-hand buyers still receive both games.

No Upgrade Path — A Point of Contention

Multiple sources confirm that the Switch 2 version is sold as a distinct product. There is no free or discounted upgrade for customers who already own the Switch 1 version, and save data is not transferable. This has drawn criticism from the community, with some players calling it a full-price re-release without substantial new content.

Anniversary Merchandise Lineup

The first wave of commemorative goods announced in April 2026 includes:

• 25th Anniversary Memorial Album (HD Remaster) — A remastered soundtrack album.
• Visual Art Book "Eternal Spira" — High-quality art book featuring character art and concept illustrations.
• LP Vinyl Set "Eternal Calm" — An analog vinyl collection of iconic FFX tracks.
• Plush toys — Tidus plush (¥4,400), Yuna plush, and other character plushies.
• Apparel — Amazon-exclusive anniversary T-shirts and clothing items featuring CG art of Tidus and Yuna, plus the July 2026 FF calendar art.

Mobile Game Collaborations

Square Enix ran cross-game collaborations across multiple titles throughout July:

• Dissidia Duellum Final Fantasy — Limited-time Tidus character (CV: Morita Masakazu) available in a pickup gacha until July 28, 2026.
• Octopath Traveler: Champions of the Continent — Collaboration event "Fear-hatched Dreams: Summoner and Esper" running June 18 – August 2026, with limited ★5 characters Tidus, Yuna, and Auron, plus a free random character campaign.
• Emberstoria — A separate limited-time collaboration announced for FFX's 25th anniversary.

Planned Music Releases

Two major music products were announced as part of the anniversary:

• "Eternal Calm" LP Vinyl Set — A collectible analog vinyl record set featuring remastered FFX music.
• "Zanarkand Compilation Album" — A separate commemorative music compilation.

Both are part of the first merchandise wave, available through the anniversary website and pop-up stores.