Example — Egypt (EGP):
Example — Nigeria (NGN):
Apple raised Apple Music prices across the U.S., UK, Canada, India, Europe, and many other markets — the first increase since late 2022 .
New U.S. pricing:
New Canada pricing: Individual CAD $11.99/month (was $10.99); Family CAD $19.99/month (was $16.99) .
Apple raised AppleCare+ monthly pricing for new Mac and iPad subscribers in the U.S. by $0.50/month and $5/year . Existing subscribers are not affected
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Attributed cause: Bloomberg and other outlets attribute the increase to a global memory/storage chip shortage and broader component cost pressures, partly linked to AI data center demand . Some commentators note that AppleCare+ is a service and not directly tied to memory chip costs
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Example new monthly prices for Macs:
These July subscription hikes are the third leg of a much wider Apple price push in mid-2026:
Apple attributed the hardware hikes to soaring memory and storage chip costs driven by the AI-data-center boom . Bloomberg described the cumulative effect as "Apple's extensive price hikes are a blow to many customers and an implicit indictment of the AI era's soaring costs"
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No official subscriber-churn data is yet available as of July 18, 2026. However, analysts and reporting note: