Spider-Man: Brand New Day — Everything We Know From the Trailers, Marketing Campaign & Tom Holland's Praise for Sadie Sink

Organic webbing, for the first time in the MCU. For the first time in the Marvel Cinematic Universe, Peter Parker appears to be shooting organic webbing from his wrists rather than using mechanical web-shooters. This marks a significant physical transformation .

A showdown with the Hulk. The June trailer gave the first proper look at Mark Ruffalo's return as Bruce Banner / Hulk . The footage shows Banner with a device that suppresses his mutating DNA, and he warns Peter to "Run!" if he ever encounters him without it . A direct confrontation between Spider-Man and the Hulk is teased .

New and returning villains. Jon Bernthal appears as Frank Castle / the Punisher, and Michael Mando reprises his role as Mac Gargan / Scorpion, first seen in 2017's Spider-Man: Homecoming . The trailers open with Spider-Man battling Scorpion, with Parker's eyes completely blacked out, suggesting something is seriously wrong .

College setting. Peter is now in college, trying to leave Spider-Man behind, but a new threat forces him back into action alongside an unexpected ally .

The Marketing Campaign: Micro-Clips, Live Events, and Earliest-Ever Advance Tickets

Sony and Marvel employed a multi-pronged strategy to build buzz for Brand New Day.

Micro-clip rollout. In the 24 hours before the first full trailer launch, brief micro-clips were released online, generating excitement and speculation .

Empire State Building event. The first full-length trailer was unveiled at a live event with Holland standing atop the Empire State Building, surrounded by children in Spider-Man costumes .

Early advance tickets. After the second trailer dropped at the Amsterdam fan event on June 17, tickets went on sale immediately, marking the earliest advance booking in Spider-Man cinematic history .

Press tour. The cast — Holland, Zendaya, Jacob Batalon, and Sadie Sink — have been doing joint interviews with outlets including Rotten Tomatoes, Fandango, and Esquire .

Secrecy campaign. Marvel has built the entire marketing campaign around unanswered questions, deliberately keeping Sink's role undisclosed . Neither the trailers nor any promotional material identify her character .

Tom Holland's Praise for Sadie Sink

Holland has been effusive in his praise for his new co-star.

"The best Spider-Man movie ever." Holland told Esquire that the film is "already the best Spider-Man movie that we've ever made" .

Praise for Sink. In a mid-July 2026 interview, Holland said of Sink: "She handles this role with such grace and intensity. She's going to blow everyone away" . He also called her casting "everything we wanted" and said audiences will be "shocked" by her performance . In another interview, he said Sink "steals" the third act of the film .

Sink's gratitude. Sink told Nylon that Holland made her feel at home on set, calling the experience "incredibly thrilling" and noting he helped her navigate the massive Marvel fan community . She also revealed that Holland was the first Spider-Man she ever watched on screen .

The Biggest Mystery: Who Is Sadie Sink Playing?

Marvel has officially kept Sink's character unnamed and "super top secret" . Here is what is publicly known and speculated.

No official confirmation. Neither Marvel nor Sony have named her character. She is listed in the cast alongside Holland, Zendaya, Batalon, Bernthal, Ruffalo, and Mando .

Fan theories. The most common speculation from fans and media is that she could be playing Black Cat (Felicia Hardy), Jean Grey, or a new love interest for Peter Parker post-MJ memory wipe . IGN noted that the trailer raised major questions about who she is playing .

Avengers tie-in. Reports indicate she is also expected to reprise her role in Avengers: Secret Wars, suggesting her character has multiversal or long-term significance .

Holland's tease. Holland has refused to reveal the character name, saying audiences will be "shocked" . Sink herself has only said: "I really enjoy the character I'm portraying, but that's all I'll reveal" .

Bottom Line

The trailers for Spider-Man: Brand New Day depict a darker, college-era Peter Parker four years after No Way Home, losing control of his powers and developing organic webbing while facing a rogues' gallery that includes the Hulk, Punisher, and Scorpion. The marketing campaign has been aggressive, with dual trailer drops, live events, and the earliest advance ticket sales in franchise history. Tom Holland has publicly praised Sadie Sink's performance as show-stealing, but her exact role — with Black Cat the leading fan theory — remains the film's biggest secret heading into its July 31 release.