The event theme is "A new shape unfolds," a direct reference to the new, wider foldable form factor expected to debut . The keynote will be livestreamed on the Samsung Newsroom, Samsung.com, YouTube, and other channels .

The Full Product Lineup: More Than Just Foldables

Samsung is expected to unveil between six and eight devices at this single event . Here is the breakdown by category:

Leaked European & UK Pricing

The most detailed and widely corroborated pricing leaks come from the German publication WinFuture, and are supported by TechAdvisor, PhoneArena, and 9to5Google . Note: These are pre-release leaks. Final pricing will be confirmed at the Unpacked event.

Galaxy Z Flip 8

• 256 GB: €1,299 / £1,149 — a €100 increase over the Z Flip 7
• 512 GB: €1,499 — a €180 increase over the Z Flip 7

Galaxy Z Fold 8 "Wide" (the all-new wider form factor)

• 256 GB: €1,999 / £1,699 — this is the same entry price as the Z Fold 7, making it the "budget" Fold option

Galaxy Z Fold 8 Ultra (direct Z Fold 7 successor)

• 256 GB: €2,199 / £1,899 — a €100 increase over the Z Fold 7's launch price
• 512 GB: €2,399
• 1TB: €2,799 (some sources say up to €2,800)

US Pricing Remains Uncertain

US prices are less settled. Some early leaks peg the Z Fold 8 Ultra base at $1,999 (flat vs. Z Fold 7), with 512GB at $2,199 and 1TB at $2,499 . However, other tipsters and counter-leaks suggest the base could climb to $2,100 or more, and that Samsung may still be adjusting margins . Forbes notes that no credible source has confirmed final U.S. pricing for any of the three devices .

Why Prices Are Going Up: The Global Memory Chip Shortage

Unlike many speculative price hikes, the 2026 increases have a clear structural cause: a severe global shortage of DRAM and NAND flash memory.

• Supply crunch driven by AI: Surging demand for AI data centers has diverted memory fab capacity away from consumer electronics. Memory contract prices have risen 30–60% compared to late 2025 — a surge Samsung Co-CEO TM Roh has called "unprecedented" .
• Extreme price increases in some segments: Memory chip prices in certain segments have risen as much as 4.6-fold, driving smartphone component costs up by double digits . TrendForce projected that mobile DRAM prices would rise as much as 98% in a single quarter . Samsung’s mobile division even entered a form of emergency management due to skyrocketing RAM costs .
• Samsung is not immune: Paradoxically, even though Samsung is one of the world's largest memory manufacturers, its mobile division buys DRAM and NAND from Samsung's own semiconductor division at market rates and has no pricing advantage .
• Apple's move gave Samsung cover: Apple CEO Tim Cook warned of price increases due to memory costs, and Apple subsequently raised iPhone prices by up to 25%. Industry analysts noted this gave Samsung room to raise its own foldable prices without losing market share .
• Earlier signals from Samsung: Samsung already quietly raised prices on the Galaxy S series and the Galaxy Z Fold 7 in Europe by €100–€200 in May/June 2026, citing the same component cost pressures .
• More expensive chipsets: The Exynos 2600 (2nm, for Korea/Europe) and Snapdragon 8 Elite Gen 5 (for US/Asia) are also more expensive than last year's silicon, further adding to the bill of materials .

The Three Foldables: What's Different This Year

Galaxy Z Fold 8 "Wide" (One of Samsung's Most Important Launches in Years)

This is an entirely new, shorter-and-wider book-style foldable designed to compete directly with Apple's upcoming folding iPhone. It has no direct predecessor and is expected to feature a 4:3 aspect ratio inner display that looks more like a small tablet than a traditional phone . Despite being a new form factor, it is being positioned as the more affordable entry point to the Fold line at €1,999. It will be offered in Cream, Graphite, Lavender, and Pistachio, with storage up to 512GB .

Galaxy Z Fold 8 Ultra (The Iterative Upgrade)

This is the direct successor to the Z Fold 7, retaining the taller, narrower book-style design. The upgrades are likely iterative: a bigger battery, faster charging, and upgraded cameras . It will be the most expensive Samsung foldable ever, starting at €2,199 in Europe. Offered in Cream, Graphite, Green Shadow, and Violet Shadow, with storage up to 1TB .

Galaxy Z Flip 8 (The Refined Clamshell)

The clamshell design is retained. The primary changes are internal: the Exynos 2600 (2nm) chipset in Korea and Europe, and the Snapdragon 8 Elite Gen 5 in the US, along with the price increases . Storage options go up to 512GB .

Bottom Line

The 2026 Samsung foldable lineup is a story of both innovation and inflation. The Galaxy Z Fold 8 "Wide" represents a genuinely new form factor aimed at a broader audience, while the Ultra and Flip 8 models offer iterative upgrades. However, the entire lineup is caught in the grip of a global memory chip shortage that shows no signs of easing . As a result, consumers should expect to pay significantly more — €100–€180 extra for most models in Europe, with US pricing still uncertain.

Official pricing will be confirmed at the Galaxy Unpacked event on July 22, 2026, in London .

The event theme is "A new shape unfolds," a direct reference to the new, wider foldable form factor expected to debut . The keynote will be livestreamed on the Samsung Newsroom, Samsung.com, YouTube, and other channels .

The Full Product Lineup: More Than Just Foldables

Samsung is expected to unveil between six and eight devices at this single event . Here is the breakdown by category:

Leaked European & UK Pricing

The most detailed and widely corroborated pricing leaks come from the German publication WinFuture, and are supported by TechAdvisor, PhoneArena, and 9to5Google . Note: These are pre-release leaks. Final pricing will be confirmed at the Unpacked event.

Galaxy Z Flip 8

• 256 GB: €1,299 / £1,149 — a €100 increase over the Z Flip 7
• 512 GB: €1,499 — a €180 increase over the Z Flip 7

Galaxy Z Fold 8 "Wide" (the all-new wider form factor)

• 256 GB: €1,999 / £1,699 — this is the same entry price as the Z Fold 7, making it the "budget" Fold option

Galaxy Z Fold 8 Ultra (direct Z Fold 7 successor)

• 256 GB: €2,199 / £1,899 — a €100 increase over the Z Fold 7's launch price
• 512 GB: €2,399
• 1TB: €2,799 (some sources say up to €2,800)

US Pricing Remains Uncertain

US prices are less settled. Some early leaks peg the Z Fold 8 Ultra base at $1,999 (flat vs. Z Fold 7), with 512GB at $2,199 and 1TB at $2,499 . However, other tipsters and counter-leaks suggest the base could climb to $2,100 or more, and that Samsung may still be adjusting margins . Forbes notes that no credible source has confirmed final U.S. pricing for any of the three devices .

Why Prices Are Going Up: The Global Memory Chip Shortage

Unlike many speculative price hikes, the 2026 increases have a clear structural cause: a severe global shortage of DRAM and NAND flash memory.

• Supply crunch driven by AI: Surging demand for AI data centers has diverted memory fab capacity away from consumer electronics. Memory contract prices have risen 30–60% compared to late 2025 — a surge Samsung Co-CEO TM Roh has called "unprecedented" .
• Extreme price increases in some segments: Memory chip prices in certain segments have risen as much as 4.6-fold, driving smartphone component costs up by double digits . TrendForce projected that mobile DRAM prices would rise as much as 98% in a single quarter . Samsung’s mobile division even entered a form of emergency management due to skyrocketing RAM costs .
• Samsung is not immune: Paradoxically, even though Samsung is one of the world's largest memory manufacturers, its mobile division buys DRAM and NAND from Samsung's own semiconductor division at market rates and has no pricing advantage .
• Apple's move gave Samsung cover: Apple CEO Tim Cook warned of price increases due to memory costs, and Apple subsequently raised iPhone prices by up to 25%. Industry analysts noted this gave Samsung room to raise its own foldable prices without losing market share .
• Earlier signals from Samsung: Samsung already quietly raised prices on the Galaxy S series and the Galaxy Z Fold 7 in Europe by €100–€200 in May/June 2026, citing the same component cost pressures .
• More expensive chipsets: The Exynos 2600 (2nm, for Korea/Europe) and Snapdragon 8 Elite Gen 5 (for US/Asia) are also more expensive than last year's silicon, further adding to the bill of materials .

The Three Foldables: What's Different This Year

Galaxy Z Fold 8 "Wide" (One of Samsung's Most Important Launches in Years)

This is an entirely new, shorter-and-wider book-style foldable designed to compete directly with Apple's upcoming folding iPhone. It has no direct predecessor and is expected to feature a 4:3 aspect ratio inner display that looks more like a small tablet than a traditional phone . Despite being a new form factor, it is being positioned as the more affordable entry point to the Fold line at €1,999. It will be offered in Cream, Graphite, Lavender, and Pistachio, with storage up to 512GB .

Galaxy Z Fold 8 Ultra (The Iterative Upgrade)

This is the direct successor to the Z Fold 7, retaining the taller, narrower book-style design. The upgrades are likely iterative: a bigger battery, faster charging, and upgraded cameras . It will be the most expensive Samsung foldable ever, starting at €2,199 in Europe. Offered in Cream, Graphite, Green Shadow, and Violet Shadow, with storage up to 1TB .

Galaxy Z Flip 8 (The Refined Clamshell)

The clamshell design is retained. The primary changes are internal: the Exynos 2600 (2nm) chipset in Korea and Europe, and the Snapdragon 8 Elite Gen 5 in the US, along with the price increases . Storage options go up to 512GB .

Bottom Line

The 2026 Samsung foldable lineup is a story of both innovation and inflation. The Galaxy Z Fold 8 "Wide" represents a genuinely new form factor aimed at a broader audience, while the Ultra and Flip 8 models offer iterative upgrades. However, the entire lineup is caught in the grip of a global memory chip shortage that shows no signs of easing . As a result, consumers should expect to pay significantly more — €100–€180 extra for most models in Europe, with US pricing still uncertain.

Official pricing will be confirmed at the Galaxy Unpacked event on July 22, 2026, in London .