The Hiroshima expansion will focus on next-generation HBM, specifically HBM4 and beyond — the standard expected to succeed today's HBM3E . These chips are critical components for AI training and inference accelerators. According to Bloomberg and other reports, the primary target customer is Nvidia, whose H100, B200-class, and future GPUs depend on HBM for memory bandwidth
. The plant positions Micron to supply Nvidia and other AI chip customers as they transition to next-generation memory architectures.
This timeline means Micron's Hiroshima HBM output will arrive in the latter half of the decade, potentially capturing demand from the next wave of AI data center buildouts .
Japan's Ministry of Economy, Trade and Industry (METI) has committed substantial financial support:
This subsidy aligns with Japan's broader national strategy to revive its domestic semiconductor industry and secure advanced memory manufacturing on its soil .
Current market context: SK Hynix has long dominated the HBM market as Nvidia's primary HBM3 and HBM3E supplier, enjoying a commanding lead in production volume and technology certification . Samsung trails in second place, while Micron has been a distant third for current-generation HBM.
Micron's competitive strategy with this plant:
The challenge faces headwinds: SK Hynix is already developing HBM4 on an aggressive timeline, with mass production targeted as early as 2026-2027 . Micron's 2028 first-shipment date means SK Hynix could have a 1-2 year head start on the next-generation HBM cycle
. However, within the broader AI memory supercycle — where HBM demand is projected to grow 40-50% annually through 2030 — there may be room for multiple winners, and Micron's late entry with a highly subsidized, dedicated fab could capture meaningful second-source share from Nvidia and other AI chip customers
.