The Funding Round and Lead Investors

Hypefy’s seed round was led by Interactive Venture Partners, with participation from the family office of Thomas Peterffy (founder and chairman of Interactive Brokers Group), along with Oktogon Ventures, Euroventures, and InterCapital . The round closed in January 2025, bringing the company’s total funding to approximately $2.2 million. Hypefy had previously raised roughly €415,000 from Fil Rouge Capital and angel investor Dražen Pehar .

What the Hypefy Platform Does

Hypefy describes itself as an AI agent for influencer marketing. Instead of juggling spreadsheets, manual outreach, and scattered tools, brands can launch a campaign by typing a single sentence . The platform's AI handles:

• AI Campaign Builder: Generates a full campaign brief—including objectives, audience, hooks, deliverables, and timelines—from a short description .
• Influencer Discovery and Vetting: AI matches brands with creators based on audience fit, compatibility scores, and historical performance .
• Automated Outreach and Payments: The platform manages messaging, contract terms, invoicing, and payment processing without manual back-and-forth .
• AI Content Review: Automatically checks influencer-uploaded content against the campaign brief, flagging misalignments and suggesting adjustments .
• AI Report Summaries and Real-Time ROI Tracking: Converts campaign data into plain-English performance summaries, enabling rapid iteration .

Hypefy operates globally, with brands running campaigns across Europe, North America, South America, Australia, and Africa all from a single dashboard .

Key Results and Client Brands

Since its seed round, Hypefy has reported 50% cost savings for clients using its AI tools . Campaign performance is 3–5 times higher than industry averages according to the company’s internal data .

As of late 2025, Hypefy had worked with over 250 brands , up from more than 80 clients at the time of the seed round . Notable client brands include:

• NIVEA
• Philips
• PepsiCo / Doritos
• Henkel / Schwarzkopf
• Glovo
• Cedevita
• DM (German drugstore chain) – in one campaign, a single micro-influencer reached 1.3 million people

Hypefy’s platform is built to scale micro-influencer campaigns, which historically have been difficult to automate. The company reports that its approach makes authentic micro-creator partnerships as efficient as traditional ad buys .

Expansion Plans and What Comes Next

Hypefy intends to use its seed capital to scale into the U.S. and broader European markets, grow its team, and accelerate product development . The company was already active in 17 markets shortly after the round and had scaled operations to 28 countries by mid-2025 .

In October 2025, Hypefy launched six new AI features including the AI Campaign Builder 2.0, AI Content Review, and more advanced performance analytics . These tools are designed to make the platform even more autonomous, reducing the manual effort required from brand marketing teams.

The company is actively positioning for Series A growth .

The Funding Round and Lead Investors

Hypefy’s seed round was led by Interactive Venture Partners, with participation from the family office of Thomas Peterffy (founder and chairman of Interactive Brokers Group), along with Oktogon Ventures, Euroventures, and InterCapital . The round closed in January 2025, bringing the company’s total funding to approximately $2.2 million. Hypefy had previously raised roughly €415,000 from Fil Rouge Capital and angel investor Dražen Pehar .

What the Hypefy Platform Does

Hypefy describes itself as an AI agent for influencer marketing. Instead of juggling spreadsheets, manual outreach, and scattered tools, brands can launch a campaign by typing a single sentence . The platform's AI handles:

• AI Campaign Builder: Generates a full campaign brief—including objectives, audience, hooks, deliverables, and timelines—from a short description .
• Influencer Discovery and Vetting: AI matches brands with creators based on audience fit, compatibility scores, and historical performance .
• Automated Outreach and Payments: The platform manages messaging, contract terms, invoicing, and payment processing without manual back-and-forth .
• AI Content Review: Automatically checks influencer-uploaded content against the campaign brief, flagging misalignments and suggesting adjustments .
• AI Report Summaries and Real-Time ROI Tracking: Converts campaign data into plain-English performance summaries, enabling rapid iteration .

Hypefy operates globally, with brands running campaigns across Europe, North America, South America, Australia, and Africa all from a single dashboard .

Key Results and Client Brands

Since its seed round, Hypefy has reported 50% cost savings for clients using its AI tools . Campaign performance is 3–5 times higher than industry averages according to the company’s internal data .

As of late 2025, Hypefy had worked with over 250 brands , up from more than 80 clients at the time of the seed round . Notable client brands include:

• NIVEA
• Philips
• PepsiCo / Doritos
• Henkel / Schwarzkopf
• Glovo
• Cedevita
• DM (German drugstore chain) – in one campaign, a single micro-influencer reached 1.3 million people

Hypefy’s platform is built to scale micro-influencer campaigns, which historically have been difficult to automate. The company reports that its approach makes authentic micro-creator partnerships as efficient as traditional ad buys .

Expansion Plans and What Comes Next

Hypefy intends to use its seed capital to scale into the U.S. and broader European markets, grow its team, and accelerate product development . The company was already active in 17 markets shortly after the round and had scaled operations to 28 countries by mid-2025 .

In October 2025, Hypefy launched six new AI features including the AI Campaign Builder 2.0, AI Content Review, and more advanced performance analytics . These tools are designed to make the platform even more autonomous, reducing the manual effort required from brand marketing teams.

The company is actively positioning for Series A growth .