Google warned developers that after the cutoff, any attempt to make an API request would result in an error message .
The following major platforms previously integrated Tenor's API for their in-app GIF pickers and were directly impacted:
Two main alternatives emerged as the primary destinations for developers migrating away from Tenor:
GIPHY offered a "Tenor Compatibility API" that let developers switch with minimal code changes: create a GIPHY API key and swap the API host from tenor.googleapis.com to api.giphy.com . This was described as the primary drop-in migration path and was the simplest option for existing integrations
. Discord tested both GIPHY and Klipy
, while Signal reportedly moved to GIPHY
.
Klipy is a newer GIF provider founded by former Tenor leadership, content, and tech teams . Its API was designed to closely resemble Tenor's, often requiring only a base URL change
.
Several major platforms migrated to Klipy:
Some developers and users criticized GIPHY and other alternatives as more restrictive or "censorious" compared to Tenor's library. A systems engineer named Yacine publicly called one replacement "censorious and awful" after his own forced switch, raising concerns about content moderation differences . Users on migrated platforms may notice smaller libraries, different search results, or stricter content filtering
.
For millions of users who relied on in-app GIF pickers — whether to react in a group chat, respond on social media, or add visuals to a blog post — the Tenor API shutdown effectively ended an era. The web's GIF ecosystem is now split between a few dominant providers, and the days of a single API powering GIF search everywhere are over.