Profit-taking from the 2025 peak: Bitcoin fell more than 50% from its October 2025 all-time high of approximately $126,000–$126,198, with futures briefly touching $58,995 on June 25 — the lowest since October 2024 .
Strategy's early June BTC sale: In early June, Strategy (formerly MicroStrategy) liquidated a small portion of its bitcoin holdings, which sent shockwaves through market sentiment and triggered hundreds of millions in liquidations . As of July 1, 2026, Bitcoin traded at $58,649.87, down 2.7% in 24 hours and 6.5% over the prior week
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On Monday, June 29, 2026, Strategy Inc. (Nasdaq: MSTR/STRF/STRC/STRK/STRD) announced a five-part Digital Credit Capital Framework via an SEC Form 8-K . Here are the specific authorizations:
The framework's stated purposes are to strengthen the company's preferred securities (called "Digital Credit Securities"), enhance liquidity, and continue treating bitcoin as a core treasury asset . Management is authorized to sell BTC when it determines sales are advantageous, with proceeds directed toward rebuilding cash reserves and paying preferred dividends and interest
. The authorized bitcoin sale ceiling represents less than 2.5% of Strategy's 847,363 BTC position
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The market reaction was sharply divergent between Strategy's stock and Bitcoin itself:
Several overlapping pressures surrounded the announcement: