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Why Ferrari’s CEO Gave Tesla’s Roadster a 10/10
Ferrari CEO Benedetto Vigna gave Tesla’s redesigned Roadster 10/10 for both technology and presentation, praising it as proof that even a mature auto industry can still innovate boldly. Vigna linked his praise to the value of outside perspectives, a point that resonates with Ferrari’s work with Jony Ive’s LoveFrom o...
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Key takeaways
- Ferrari CEO Benedetto Vigna gave Tesla’s redesigned Roadster 10/10 for both technology and presentation, praising it as proof that even a mature auto industry can still innovate boldly.
- Vigna linked his praise to the value of outside perspectives, a point that resonates with Ferrari’s work with Jony Ive’s LoveFrom on its electric Luce.
- Roadster reports describe a prototype demonstration, cockpit telemetry and a planned 2028 production target; they do not establish final production specifications.
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openai.comCreate a landscape editorial hero image for this Studio Global article: What did Ferrari CEO Benedetto Vigna say about Tesla’s redesigned Roadster at the October 20, 2026, Quattroruote Next forum in Milan, includ. Article summary: Vigna praised Tesla’s redesigned Roadster as evidence that even a mature automotive industry can still innovate boldly, awarding it 10/10 for both technology and presentation. [1][6] Reports also describe upside-down dri. Topic tags: general, general web, user generated, news. Style: premium digital editorial illustration, source-backed research mood, clean composition, high detail, modern web publication hero. Use reference image context only for broad subject, composition, and topical grounding; do not copy the exact image. Avoid: logos, brand marks, copyrighted characters, real person likenesses, fake screenshots, UI text, readable text, watermarks, charts w
Ferrari CEO Benedetto Vigna gave Tesla’s redesigned Roadster a perfect score for both technology and presentation, calling its unveiling sensational. His larger point was that the auto industry still has room to dream and take risks—even in a mature market. 1
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What Vigna said about the Roadster
Speaking by videoconference from India at the Quattroruote Next forum in Milan on October 20, Vigna said: “I give it 10 for technology and 10 for communication: it was a sensational presentation.” 1
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He also praised the example Tesla had set for the wider industry, saying there was still much to do in automotive and that “we have to keep dreaming.” He thanked the company for showing that established industries can still innovate and dare. 20
The comments were praise for the Roadster’s technology and presentation. They should not be read as confirmation that every feature shown will appear in a production car.
The Ferrari connection: outside ideas and the Luce
Vigna’s remarks came as Ferrari was making the case for its own electric car, the Luce. Reuters reported that Ferrari shares fell in Milan when the company revealed the Luce in May, and that Vigna defended the role of outside influence in its development. 17
Ferrari worked with former Apple design chief Jony Ive and his LoveFrom studio on the Luce, according to reports. 19 The connection is relevant to Vigna’s broader point: established automakers can benefit from perspectives beyond their own teams. The available reporting supports that theme, but does not establish a detailed, direct comparison between the Luce and Roadster design processes.
What the Roadster prototype demonstrated
At a demonstration at SpaceX’s facility in McGregor, Texas, the prototype drove upside down along a ramp and performed airborne maneuvers using cold-gas thrusters. Reporting describes suction fans as helping it grip the ramp, while the thrusters controlled its movement in the air. 48
Those were demonstrations by a prototype, not proof that a customer car will perform the same stunts or that the systems are ready for production. Tesla’s stated production target was 2028; that remains a plan, not a confirmed delivery date.
What the cockpit video showed
A report on Tesla’s cockpit-interface video describes a Track Mode display with a live lap map, session lap times, brake and motor temperatures, and tire pressures and temperatures for each wheel. A status bar read “Thruster · 5,500 PSI” beside “Boost Ready.” 8
Another report described interface options for aerodynamic modes, including low-drag and high-downforce settings. 9 The available reporting does not establish that the video itself warned that these features could change before delivery, or confirm every interface detail mentioned in wider descriptions of the cockpit.
Where the prototype was on display
The Petersen Automotive Museum in Los Angeles listed the Roadster prototype in its main lobby from October 24 through October 27, 2026, describing it as the same car shown at the McGregor unveiling and the public’s first chance to see it up close. 4
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The available museum information supports the location and dates, but does not confirm free admission to the display or daily opening hours.
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What is the short answer to "Why Ferrari’s CEO Gave Tesla’s Roadster a 10/10"?
Ferrari CEO Benedetto Vigna gave Tesla’s redesigned Roadster 10/10 for both technology and presentation, praising it as proof that even a mature auto industry can still innovate boldly.
What are the key points to validate first?
Ferrari CEO Benedetto Vigna gave Tesla’s redesigned Roadster 10/10 for both technology and presentation, praising it as proof that even a mature auto industry can still innovate boldly. Vigna linked his praise to the value of outside perspectives, a point that resonates with Ferrari’s work with Jony Ive’s LoveFrom on its electric Luce.
What should I do next in practice?
Roadster reports describe a prototype demonstration, cockpit telemetry and a planned 2028 production target; they do not establish final production specifications.
Sources
eletric-vehicles.comFerrari CEO Gives Tesla Roadster 10 Out of 10, Praises ...
reuters.comFerrari CEO hails Tesla Roadster redesign as the bold innovation the industry needs
teslanorth.comFerrari CEO Thanks Tesla for the New Roadster
autospies.comFerrari CEO Says Tesla Nailed It With Wild New Roadster Debut