How is Stellantis negotiating a long term partnership with Huawei and JAC Group to revive Maserati—potentially integrating Huawei’s Harmony Intelligent Mobility platform, assigning Maserati international sales and vehicle configuration, Huawei digital/connectivity systems, and JA

Stellantis is reportedly exploring a three-way, asset-light revival of Maserati: Maserati would contribute product configuration and international commercial reach, Huawei the connected-vehicle/software stack, and JAC the engineering and industrial base. But this is not a signed deal: the detailed division of roles, Maextro/Maserati dual branding, and timing remain reports attributed to sources and Milano Finanza. 1

• Proposed operating model: Talks reportedly centre on Huawei’s Harmony Intelligent Mobility platform, which could give Maserati a ready-made digital cockpit, connectivity and intelligent-vehicle architecture rather than requiring Stellantis to fund and develop all of it internally. JAC would supply vehicle engineering and manufacturing capability, while Maserati would tailor the vehicles to its positioning and sell them internationally. 1

• Brand strategy: One reported option is dual branding—JAC’s Maextro luxury marque in China, where a local Chinese luxury/technology identity could be more marketable, and Maserati abroad, where the Trident retains greater heritage and dealer recognition. The first jointly developed vehicle has been reported as potentially entering production by the end of 2027, but that schedule is unconfirmed. 1

• Why Maserati needs it: Maserati delivered fewer than 8,000 vehicles in 2025 and recorded a €198 million adjusted operating loss. A shared Chinese technology and manufacturing programme could lower development cost, accelerate electrified-model launches, improve scale, and give the brand more credible in-car technology for China—the world’s most competitive EV and premium-car market. It would not, by itself, cure the loss: Maserati would still need compelling products, pricing discipline, a viable dealer strategy, and sufficient global demand. 1

• Fit with Filosa’s strategy: The negotiations are consistent with CEO Antonio Filosa’s partnership-led approach. Stellantis’ FaSTLAne 2030 plan provides for more than €60 billion of investment, explicitly includes partnerships and manufacturing-footprint optimisation, and aims to lift capacity utilisation from 60% to 80% by 2030. Filosa has already announced production partnerships with Chinese groups Leapmotor and Dongfeng. 12

• Italian manufacturing impact: Filosa has said a Maserati partnership should raise production at Cassino and Modena, the Italian sites that build Maserati models. That suggests the stated intent is to supplement—not simply replace—Italian output, potentially through higher volumes, assembly, finishing, derivatives, or other Maserati programmes. 1

• What is still unknown: There is no confirmed decision on where the jointly developed vehicles would be engineered and built, whether production would be in China, Italy, or split between them, what models and powertrains are covered, how intellectual property and investment would be allocated, or whether Maextro branding would actually proceed. Stellantis only said it routinely discusses various issues with industry players worldwide to improve customer mobility choices; Huawei and JAC had not responded to Reuters’ requests for comment. 1

Maserati is due to present its own long-term strategy in December, which should be the next meaningful point at which these reports could be confirmed, revised, or denied. 1