What changes did Apple announce for its European Union App Store business terms effective October 1—including the new commission rates for In-App Purchases, alternative payment processing, external website links, and digital transactions through rival app stores or the web—and wh
Apple’s October 1, 2026 EU terms replace several previous regimes with one commission-based framework. The central dispute is whether Apple may still charge a commission when an app sends a user to pay elsewhere: Apple presents this as simplified, while Epic says it defeats the D Apple’s announced EU terms
Apple’s October 1, 2026 EU terms replace several previous regimes with one commission-based framework. The central dispute is whether Apple may still charge a commission when an app sends a user to pay elsewhere: Apple presents this as simplified, while Epic says it defeats the D
## Apple’s announced EU terms
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Apple’s October 1, 2026 EU terms replace several previous regimes with one commission-based framework. The central dispute is whether Apple may still charge a commission when an app sends a user to pay elsewhere: Apple presents this as simplified, while Epic says it defeats the DMA’s purpose.
Apple’s announced EU terms
Apple In‑App Purchase: 26% commission on digital-goods and services sales, reduced to 15% for qualifying small-business developers and auto-renewing subscriptions after the first year.
Alternative payment processing inside an App Store app: 20%, reduced to 10% for qualifying developers.
Links or other out-of-app offers—including a developer’s website, another app, or an alternative marketplace—are permitted, and Apple’s materials say apps can offer these alongside Apple IAP; the reported commission is 15% on the relevant linked-out digital transactions.
Apps distributed through an alternative app marketplace or directly from the web: Apple ends the per-install Core Technology Fee and replaces it with a on digital transactions.
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Apple’s October 1, 2026 EU terms replace several previous regimes with one commission-based framework. The central dispute is whether Apple may still charge a commission when an app sends a user to pay elsewhere: Apple presents this as simplified, while Epic says it defeats the D
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Apple’s October 1, 2026 EU terms replace several previous regimes with one commission-based framework. The central dispute is whether Apple may still charge a commission when an app sends a user to pay elsewhere: Apple presents this as simplified, while Epic says it defeats the D ## Apple’s announced EU terms
Developers must generally retain their selected payment-option combination across EU storefronts for 12 months, and alternative-payment apps face new child-safety requirements.
Why Epic objected
Epic called the system “junk fees” because the lower nominal rates still make Apple collect from transactions completed through an external link or rival channel rather than Apple’s payment system.
Tim Sweeney argued that charging for linked-out transactions is plainly barred by the DMA and that Apple had added restrictions and user friction intended to steer users—especially children—back to Apple payments.
Epic’s position was that if EU regulators approve the structure, the DMA would become effectively meaningless: developers could technically link out, but Apple would retain a toll on the resulting commerce. This is Epic’s allegation, not an established regulatory finding.
More cautious EU reactions
The available evidence here does not provide the precise BEUC or European Commission statements. Insufficient evidence to quote or characterize their language beyond the reported cautious posture in the question.
Apple, by contrast, says the unified rules simplify the EU framework, lower some rates, expand payment and promotion options, and replace the installation-based Core Technology Fee with a transaction-based 5% charge outside the App Store.
Connection to the U.S. litigation
The criticism mirrors Epic’s U.S. fight over Apple’s ability to impose fees on third-party or externally completed transactions. Epic has described those proposed U.S. charges as “junk fees,” while saying lower courts found them illegal and anticompetitive.
Apple’s related U.S. appeal is due to be heard by the Supreme Court in the term beginning in October; a district court declined to pause the fee dispute and required Apple to outline the fees it seeks to charge developers.
Apple overhauls its EU App Store fees, loosens rules for ...