The campaign leads into the 21–23 August Dutch Grand Prix, the final F1 race scheduled at Zandvoort, and it is a Sprint weekend.
These threads are related mainly by strategy: F1 is using high-production storytelling, marquee events and more Sprint content to retain and broaden attention, while Formula E is pursuing comparable international reach through Disney’s streaming network.
The campaign leads into the 21–23 August Dutch Grand Prix, the final F1 race scheduled at Zandvoort, and it is a Sprint weekend.
These threads are related mainly by strategy: F1 is using high-production storytelling, marquee events and more Sprint content to retain and broaden attention, while Formula E is pursuing comparable international reach through Disney’s streaming network.